Head of Marketing - US

We are TeKnowledge, where people lead, and tech empowers. In an ever-evolving technological landscape, standing still is not an option. That’s why at TeKnowledge, we don’t just adapt to change—we ignite it.

We provide expert technology services for AI, Customer Experience and Cybersecurity.

We catalyze innovation at every turn, sparking continuous evolution that drives progress and empowers our clients to lead the way in their industries. We focus on what truly matters: creating lasting, scalable change that drives meaningful progress for our customers, our people, and our company.

Why join us?

• Digital Evolution through Collaboration: We empower our customers to realize long-term business value from AI, CX and Cybersecurity technologies by offering an integrated approach of Advisory & Professional Services, Skilling, Adoption, Customer Success, and Managed Services. We do that by leveraging focused strategic partnerships with leading technology vendors. We are a global solution, support and learning partner for Microsoft, covering most of Microsoft's enterprise portfolio. We are also a strategic partner to leading vendors, such as Genesys and Kore.ai.
• Customer-Centric Partnerships: Driven by our customers' needs, we design solutions for maximum impact—fostering long-term success by addressing today’s challenges while anticipating future demands.
• Deep Expertise & People-Centric Culture: We provide a curated portfolio of solutions to stay at the forefront of AI, CX, and Cybersecurity trends.
• Agility & Global Scale: Our global workforce of 6,000 Subject Matter Experts that operates across 19+ hubs in 4 continents, ensuring continuous support across time zones. We are dedicated to setting industry benchmarks that prioritize client success, driving innovation to expand their market presence and deliver impactful global solutions.

We're seeking a Head of Marketing to lead the development and execution of innovative field marketing programs that drive demand generation, support sales proposals, and fuel revenue growth in the US market. This role requires a deep understanding of the sales process, a data-driven, ABM mindset, and the ability to collaborate effectively with cross-functional teams. The ideal candidate will have extensive experience in B2B tech industry solutions marketing, demand generation, and managed services marketing.

Compensation for this position ranges from $160,453 - $192,544 annually. TeKnowledge provides medical, dental and vision options for each employee.

Responsibilities:

• Growth Marketing: Focus on driving growth through innovative marketing strategies, leveraging data analytics, and optimizing customer acquisition and retention.
• Brand Strategy for the US market: Strengthen brand identity and positioning, ensuring consistent messaging across all channels and maintaining a strong brand presence.
• Collaborate with Sales and Marketing teams to develop and execute integrated demand generation campaigns.
• Track, measure, and analyze the effectiveness of field marketing programs, including key metrics such as lead generation, conversion rates, and ROI.
• Plan, budget, and execute a diverse portfolio of field marketing programs, including Account-Based Marketing (ABM), trade shows, webinars, seminars, and customer appreciation events.
• Develop and manage the creation of compelling customer stories and case studies, localizing marketing materials and messaging for the US market.
• Identify and establish strategic partnerships with industry organizations, influencers, and other key stakeholders to expand reach and co-create marketing initiatives.
• Support tech vendor marketing programs to enhance collaboration and drive mutual growth.
• Build and maintain strong relationships with key media outlets and industry influencers in the US while managing local public relations efforts.
• Develop and execute localized social media campaigns to engage target audiences in the region.
• Support the sales team with content for Managed Services proposals and develop marketing strategies for Managed Services solutions.
• Manage the field marketing budget effectively, ensuring that all programs are executed within budget constraints.
• Stay up to date with industry trends and best practices in services marketing, AI, CX, and Cybersecurity.
• Continuously evaluate and improve field marketing strategies and tactics.

Qualifications:

• Experience: 10+ years in solutions marketing, field marketing, demand generation in B2B technology industry.
• Bachelor’s degree in marketing, Business Administration, ICT, or a related field.
• Strong knowledge of managed services marketing.
• Experience and understanding of Account-Based Marketing (ABM) programs.
• Digital Marketing Expertise: Strong understanding of digital marketing principles, practices, and techniques across various channels including SEO, PPC, email marketing, and social media
• Proven ability to develop and execute successful field marketing programs.
• Experience working with CRM systems (e.g., Salesforce, Dynamics).
• Proficiency in marketing automation tools (e.g., HubSpot).
• Strong project management and organizational skills.
• Experience with content management systems and social media platforms.
• Data-driven decision-making and analytical skills.
• Budget management and financial reporting experience.

Key Skills:

• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Stakeholder and relationship management.
• Ability to work independently and collaboratively in a fast-paced environment.
• Adaptability and multitasking in a dynamic marketing landscape.

Founded in 2010, TeKnowledge began as a support services provider, helping organizations optimize their technology operations. Our commitment to learning and development has been central to our identity - equipping leaders with the skills, expertise and resources to overcome challenges and unlock new opportunities. And today, by leveraging our expanded capabilities in expert technology services, we ensure that AI, Customer Experience, and Cybersecurity technologies are accessible and impactful.

Our Values

• We Care: We do the right thing—always. For our customers, partners, and the communities we serve, acting with empathy and delivering the best outcomes.
• Stronger Together: We collaborate with our customers and partners to create an inclusive environment where diverse perspectives drive innovation and impact. For us, equal opportunity isn't just a policy, it's our practice; we cultivate a vibrant ecosystem where diversity of thought and experience fuels innovation, and every voice, background, and perspective shape our future, because belonging is our most powerful algorithm.
• Learn and Grow: We embrace lifelong learning and continuous evolution—both within our teams and alongside our customers.

Join Us

Step into the future and lead the way with TeKnowledge. Apply now to be part of a team that drives continuous progress and innovation.