Job title: Senior Manager - Field Marketing
Location: 100% remote (Must be in PST OR MST time zones)
Job Type: W2 contract
Duration: 6+ months
About Team & About Role:
We are looking for a talented individual to join our team as a Senior Manager of Field Marketing. In this role, you will be an integral part of the Marketing team, overseeing the success of all field-facing demand generation marketing initiatives and events.
What You’ll Do:
- Lead the development of strategic and effective regional marketing plans to build a pipeline and drive revenue goals
- Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive conferences & roundtables, industry events, networking events, meeting maker programs, etc.
- Create a sales-focused strategy from the ground up, addressing a new market
- Partner with various cross-functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets
- Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness, and generate new business opportunities
- Ensure the team’s lead flow to ensure the appropriate Sales channels are following up in a timely manner
- Manage a team of geographically dispersed Field Marketing Managers to ensure the marketing strategy is executed according to plan
- Manage the region’s performance against key metrics and monitor KPIs in Salesforce and Tableau
- Manage the quarterly regional field marketing budget
- Analyze program results and business contribution through data-driven reporting and analytics
- Communicate with key stakeholders by creating a high level of awareness, excitement, and adoption of marketing programs
- Support all corporate initiatives, give actionable feedback, share best practices, and serve as an advocate and marketing information source for the region
- Ensure corporate policies and training are completed on time and adhered to by team members
- Hire and onboard new team members
Experience You’ll Need:
- 8+ years of experience in a relevant field or event marketing roles within a fast-paced, high-growth technology company
- Candidates should be located in either the Pacific or the Mountain Time Zones.
- Bachelor's Degree Preferred. (12+ years of experience is acceptable in place of a degree).
- Experience with Splash, CRM, Tableau, and Salesforce.
- Experience with creating presentations.
- Strong Field and Channel Marketing expertise, personal drive, and a history of career growth.
- Ability to lead, manage, and coach team members on multiple marketing campaigns running concurrently, with the ability to quickly pivot as needs change.