Email Marketing Specialist

Job Title: Lifecycle Marketing Specialist / Email Marketing Specialist

Location: Remote

Contract: 6 Months

Purpose:

Support the B2B side (agent marketing) — executing and managing email and multi-channel campaigns targeting real estate agents and partners.

Core Responsibilities

• Execute campaigns across email, push notifications, SMS, and in-app messaging using Iterable.
• Build multi-channel workflows/journeys (trigger-based, time-delayed sequences).
• Conduct A/B tests — subject lines, send times, creative performance.
• Track, report, and analyze campaign metrics (open rates, CTRs, conversions).
• Support event-related communications (invites, follow-ups, RSVP tracking).
• Manage requests, tickets, and deliverables in JIRA (familiarity with Asana/Trello helpful).
• Collaborate with design and copy teams (not creating assets themselves).
• Work within CRM systems and MarTech stack (Iterable, HubSpot, Salesforce).

Tools / Platforms

• Primary: Iterable
• Also Used: HubSpot, Salesforce Marketing Cloud, Gmail
• Project Mgmt: JIRA (preferred), Asana, Trello
• Design Collaboration: Figma (nice-to-have)
• Data Reporting: Excel (basic plug-and-play reporting), Looker/Tableau (exposure helpful)

Key Skills / Experience

• Hands-on experience with CRM / Email Marketing Platforms (Iterable, Braze, SailThru, Mailchimp, Salesforce, HubSpot, etc.)
• Workflow automation / campaign building (journeys, triggers, multi-touch)
• HTML/CSS for light coding/editing of templates (no heavy dev work).
• Understanding of email deliverability (esp. Gmail inbox optimization).
• Analytical mindset – interpreting engagement data (CTR, open rates, etc.).
• Excellent attention to detail and executional discipline.

Collaboration

• Works closely with B2C and B2B lifecycle teams.
• Interfaces with copywriters, designers, and event marketing team.
• Exposure (but no ownership) of social media or brand marketing initiatives.