Email Marketing Specialist

Job Title : Email Specialist

Contract : 3+ months (possible conversion)

Location : 100% remote

Responsibilities Include:

• Own production of our outbound communications. This includes the setup, scheduling, and deployment of our Borrower, Agent, and Loan Officer programs as well as the reporting and post-mortems with the working team.
• Be the platform authority for our marketing automation platform.
• Deeply understand its capabilities and how to get things done on the platform.
• Be the go-to resource for internal partners to help drive usage of the platform for new testing, new programming, and new ways to personalize the experience through our notifications.
• Troubleshoot and QA issues as needed with new and existing programs. Know your partners internally if you need additional technical help from Engineering, Decision Science, or Consumer Analytics.
• Drive the implementation of deeper personalization into all notification templates.
• Support testing & optimization of outbound communications and share takeaways to the broader organization.
• Own cross-channel by-program/campaign reporting and partners closely with Consumer Analytics to continue to develop our 360 view of the customer to inform future revs of our lifecycle strategy.
• Drive monthly to quarterly audits of data flow, tracking, & delivery.
• Works closely with Engineering and Design to submit and run new requests for work or tickets in process.
• Ensure tracking and QA are in place per-deployment. Partners with Engineering & Analytics.

Who you are:

• You have prior experience in marketing campaign automation, campaign management, consumer analytics, and/or performance marketing. Knowledge of Salesforce Marketing Cloud and Iterable is a plus.
• Someone who loves execution, documentation, and numbers.
• Undeniably results-driven and analytical in nature, you are passionate about testing and monitoring results over time. You are constantly hunting for new opportunity to do better for our users.
• You crave the experience to develop campaigns across email, push, in-app, in-browser, and SMS to keep users engaged, re-engaged and an active part of the database.
• You can chart your own course and bring new thinking and energy to build innovative processes and ways of working.
• Excited to learn outbound marketing methodologies, multi-channel marketing, and building integrated marketing programs to promote movement and retention throughout a user’s lifecycle.
• A cross-functional collaborator, you thrive in building relationships with engineers, product managers, and analysts as well as creative teams, and content creators
• You are a phenomenal communicator, tenacious problem solver, and creative thinker who also sweats the details.

Minimum Qualifications:

• Must have a minimum of 3 years’ experience,
• Some type of ESP experience (email service provider)
• Examples of enterprise-level ESPs: Iterable, Marketo, Braze, Act-On etc. (Constant Contact and MailChimp also acceptable but less preferable), understands how emails work, deliverability and deployment, experience with email templates, tools and best practices, run audits, etc.
• Google Drive experience and Microsoft

Preferences but not requirements:

• Degree preferred (i.e. Associate's in Computer Science).
• Type of industry isn’t important, but Real Estate experience is strongly desired.