Growth Marketing Lead (Hands-On Generalist)

100% Fluent in English

Remote & Full-time preferred

A lot of marketing is convincing people to want things they don’t actually need. This is the opposite.

Most healthcare systems treat patients like case numbers. At TejoMed, we do the reverse: we pair members with one dedicated doctor who actually listens, knows their history, and stays with them long term.

Our challenge isn't whether the model works; it's distribution and communication. Membership-based primary care is still new, and most people don’t yet understand why direct access to a dedicated doctor is worth paying for. We are looking for an entrepreneurial, full-stack marketing lead to own our growth engine, sharpen our message, and turn interest into active members.

The Momentum Behind Us

You’re joining a proven model at the start of its steepest curve:

• 100+ five-star Google reviews from patients who love their care.
• Flagship clinic in Lisbon (Praça da Alegria).
• Newly launched Weight Loss program.
• Proven demand, including 200+ signups per educational webinar.

Why You’ll Love This Role

• Full ownership, zero red tape: You are our marketing function. No layers, no committees, no approval bottlenecks. When you spot an opportunity, you build it and ship it.
• Daily shipping, visible wins: Watch your copy, landing pages, and campaigns drive real member sign-ups immediately.
• Become a true AI operator: We’ll invest in you mastering modern AI workflows and automations that let one sharp marketer deliver the output of an agency.
• A product you never have to oversell: You’re marketing unhurried, human medicine delivered by exceptional doctors.

What Success Looks Like (First 90 Days)

• Day 30: Our website (built in Framer) clearly communicates who we are and why direct primary care matters in under five seconds.
• Day 60: A weekly testing rhythm is running across copy angles, landing pages, and email nurture flows.
• Day 90: Qualified member inquiries and sign-ups are measurably up, supported by repeatable acquisition channels and briefed freelance specialists (design, video, localization).

Who You Are

• Exceptional English copywriter: You write clear, punchy, jargon-free copy that connects on a human level.
• Scrappy, hands-on generalist: You execute end-to-end, writing angles, building pages, running experiments, and orchestrating external contractors when extra hands are needed.
• AI-fluent: You actively integrate modern AI tools into your daily workflow to multiply your output.
• Culturally tuned-in: Fluent English is required; Portuguese is a major bonus. You understand expat nuances and the local Lisbon/Portugal context.

Let’s Talk

Send us your best writing and a link to something you shipped that you’re proud of, and we will be in touch!