Seeking a Senior Marketing Operations Manager for a 6-month contract to support streaming services, focusing on the execution and delivery of lifecycle marketing campaigns.

This role combines technical expertise, campaign management, and strategic partnership, ensuring high-quality messaging that engages and retains subscribers across various channels.

Key Responsibilities

Build, test, and deliver lifecycle messaging across channels such as email, push, SMS, and in-app
Execute message optimization strategies and implement best practices
Conduct split and multivariate tests to improve campaign effectiveness
Collaborate with marketing strategists to manage campaign processes and drive content engagement
Develop and maintain project plans, coordinate dependencies, and monitor progress
Track and report on messaging programs, addressing issues proactively
Implement and audit analytics tagging to evaluate message performance
Manage reporting and provide ad hoc analysis as needed
Ensure all messaging complies with GDPR and other legal requirements

Required Qualifications

4+ years of experience executing CRM/lifecycle marketing campaigns and optimization
3 years of experience; candidates with a background in subscription services are ideal.
Proficiency in email, push, SMS, and in-app channels
Knowledge of experimentation best practices and strong attention to detail
Ability to build HTML emails, adjust templates, and communicate complex needs to developers
Strong project management skills and ability to support team scalability
Analytical mindset with curiosity to guide decisions through data
Familiarity with agile methodologies and tools such as Jira/Confluence
Bachelor’s degree in Marketing, IT, Computer Science, or related field (or equivalent experience)

Preferred Qualifications

Working knowledge of SQL and scripting languages (e.g., AMPscript, Liquid)
Experience with Braze or similar lifecycle marketing platforms (certification preferred)
Fluency in an additional language is a plus