Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.

About Us

Tecsys is a fast-growing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology. If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you!

Requirements

Job Description

We are seeking an experienced and strategic-minded Digital Marketing Specialist to join our global demand generation team. In this role, you will play a key part in shaping and executing Tecsys' digital demand generation programs. You will be responsible for managing global digital assets, coordinating paid media campaigns in partnership with external agencies, and contributing to SEO strategy and execution. The ideal candidate brings deep digital marketing expertise, a strong analytical mindset, and excels in cross-functional collaboration to drive measurable business outcomes.

Primary Responsibilities

Web & Digital Platform Management

Maintain and continuously optimize Tecsys.com and related digital platforms across multiple regions and languages.

Manage global web content publishing workflows, ensuring detail, brand consistency, and localization best practices
Lead ongoing website enhancements, including AI-powered tools, chat integrations, new modules, and backend scalability
Support web layout design, UI/UX testing, and functionality optimization
Coordinate cross-functional web projects and provide light graphic editing support as needed

Search Engine Optimization (SEO)

Assist in implementing SEO strategies including on-page optimization (keywords, URLs, UTMs, meta tags), off-page initiatives (link building, backlinks), and content enhancements (blogs, landing pages, pillar content)
Conduct keyword research and competitive analysis to identify and prioritize organic growth opportunities
Contribute to SEO reporting and ongoing strategy refinement

Paid Media & Demand Generation

Oversee and support the execution of paid media campaigns in collaboration with agency partners and internal teams
Support the implementation and performance optimization of Account-Based Marketing (ABM) strategies and platforms
Monitor campaign KPIs and performance data to inform continuous improvements and maximize ROI
Contribute to the development and optimization of landing pages and digital assets for lead generation

Campaign & Event Support

Partner with campaign, event, and partner marketing teams to support integrated, multi-channel demand generation initiatives

Analytics & Reporting

Use platform and internal analytics tools to monitor campaign effectiveness and digital performance
Analyze monthly KPIs and performance trends and deliver insights and recommendations to marketing leadership

Requirements

Minimum 5 years of experience in digital marketing or demand generation, preferably in a B2B or SaaS environment
Hands-on experience with HubSpot CMS/CRM or similar marketing automation platforms
Experience with ABM platforms (e.g., ZoomInfo, Demandbase, 6sense, Terminus) and managing paid media campaigns (search, display, social)
Strong understanding of core digital marketing disciplines: paid media, SEO, website management, analytics, database management, and reporting
Excellent organizational skills with the ability to manage multiple projects and deadlines effectively
Proficiency in Excel (pivot tables, lookups, reporting); comfortable working with campaign data. Exceptional attention to detail and a proactive, self-starting mindset
Strong written and verbal communication skills, with the ability to collaborate effectively across teams

Benefits

We understand that experience comes in many forms and that careers are not always linear. If you don't meet every requirement in this posting, we still encourage you to apply.

At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team.

_Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.

_NB: If you are applying to this position, you must be a Canadian Citizen or a Permanent Resident of Canada.