Senior Demand Generation Marketing Specialist

About Us

We are a leading boutique Data & AI consulting firm with a proven track record of helping enterprises unlock the transformative power of their data. As a Microsoft Partner with deep expertise in artificial intelligence, machine learning, and data engineering, we've built our reputation by delivering high-impact solutions that drive measurable business outcomes. Our team combines technical excellence with strategic business acumen, working with forward-thinking companies across industries to accelerate their data-driven transformation journey.

The Opportunity

We're at an exciting growth phase and looking for a results-driven demand generation expert to fuel our expansion. This role is critical to our success - you'll be responsible for generating qualified leads that convert to substantial pipeline and directly contribute to revenue growth. You'll be accountable for marketing-sourced revenue and measurable business impact, not vanity metrics.

Requirements

What You'll Do

Demand Generation Execution

• Execute multi-channel campaigns: email, LinkedIn, content marketing, webinars, events
• Leverage AI marketing tools for personalization at scale and campaign optimization
• Manage and optimize existing marketing automation and CRM systems
• Collaborate closely with the sales team on lead handoff, qualification, and feedback loops

Technical Translation & Content

• Partner with the delivery team to transform complex AI/data concepts into compelling business value propositions
• Create content for different personas (C-Suite, Directors, Technical, etc.) that resonates with C-suite decision-makers
• Develop case studies, thought leadership, and proof points that build consulting credibility
• Adapt messaging for different audiences (CEO, CTO, COO, CFO) and industries

Performance & Analytics

• Establish clear metrics and attribution models for long sales cycles
• Report on marketing-sourced pipeline and revenue contribution
• Conduct systematic A/B testing and campaign optimization
• Provide data-driven insights and recommendations to leadership

What You Bring

Required Experience

• 5+ years B2B demand generation with deal sizes $100K+ (consulting/professional services preferred)
• Proven track record of generating qualified leads that convert to a substantial pipeline. That includes marketing directly to channel partners
• Enterprise marketing experience with PE-backed companies or mid-market firms ($50M+ revenue)
• AI marketing tools proficiency: ChatGPT/Claude/Perplexity, marketing automation AI, predictive analytics, and personalization platforms
• US market knowledge and experience with American business culture

Technical Skills

• Content creation
• Marketing automation platforms and lead nurturing
• Account-based marketing tools and strategies
• SEO, content marketing, and multi-channel campaign management
• Analytics and attribution modeling for complex sales cycles

Essential Soft Skills

• Technical Translation Expert: Ability to communicate complex AI/data concepts to non-technical business leaders
• Execution Discipline: Self-organizing leader who sets priorities, defines tasks, and delivers projects on time and on budget
• Strategic Problem Solver: Structured thinking and systematic approach to challenges
• Collaborative Partner: Experience working closely with sales teams and handling feedback constructively
• Critical Thinker: Data-driven decision making with the ability to test hypotheses and iterate
• Results-Oriented: Comfortable being held accountable for revenue outcomes

What Success Looks Like

• Generate 20+ qualified leads per month that sales accepts and pursues
• Achieve 15%+ lead-to-opportunity conversion rate within 6 months
• Contribute to $3-6M+ in marketing-sourced pipeline annually
• Establish systematic processes for demand generation that can scale

What We Offer

• Opportunity to shape marketing strategy from the ground up
• Work with cutting-edge AI/data projects and innovative clients
• Collaborative environment with experienced consulting professionals
• Flexibility and autonomy to execute your strategic vision
• Direct impact on company growth and success

Ready to own and drive full-funnel marketing strategies that fuel growth?

Join us and take the lead in building and optimizing high-impact demand generation programs, all within a fast-paced, collaborative environment where your ideas and innovation are welcomed and truly valued.