ABM - Account Based Marketing Specialist

Responsibilities:

• Help develop and execute ABM campaigns:

o  Help design, implement, execute, manage and test ABM strategies to target high-value new and existing clients via lead generation and engagement campaigns

o  Collaborate with the marketing, sales enablement and client engagement teams to create personalized ABM campaigns that showcase the best of our business

o  Work with client engagement teams on client-specific email communications (for example client newsletters)

o  Use website tracking and lead scoring to report on and enhance campaign effectiveness

o  Journey automation: Use Microsoft Customer Insights Journeys to visualize and automate customer journeys, ensuring personalized and contextually relevant interactions

• Segmentation and targeting:

o  Oversee audience segmentation and targeting to ensure precise and impactful marketing efforts

o  Leverage real-time data and insights to refine segmentation strategies

o  Real-dime data integration: Integrate real-time data from various sources, providing a holistic view of client interactions and enabling data-driven decision-making

• Campaign management:

o  Assist in managing the end-to-end process of ABM campaigns, including planning, execution and analysis in a consistent and compliant way

o  AI-driven insights: Use in-platform AI capabilities to enhance segmentation, personalize content and optimize campaign performance

• Data analysis and reporting:

o  Analyze client behavior and engagement metrics to inform marketing strategies

o  Provide regular reports on campaign performance and insights to stakeholders

o  Analyze CRM data and provide strategies based on pipeline with the assistance of marketing

• Risk management:

o  Maintain brand integrity and control risks related to local legislation (e.g. GDPR), opt-outs and confidentiality

o  Implement centralized control over ABM strategies to mitigate potential errors

o  Compliance and privacy: Ensure compliance with privacy regulations by managing consent data and maintaining up-to-date customer preferences

Skills and Qualifications:

• Educational background:

o  Bachelor's degree in Marketing, Business or a related field

• Experience:

o  Proven experience in account-based marketing, preferably in a B2B environment

o  At least 2-5 years of experience in ABM strategies

o  Experience working in a Microsoft environment; proficiency with Dynamics and experience with Customer Insights Journeys is ideal

o  Experience building ABM journeys and automating emails

o  Experience working with design teams to help build emails

o  Experience working with AI/CoPilot

o  Global experience launching ABM strategies, including knowledge of location-specific email laws

• Technical skills:

o  Proficiency in data analysis and reporting tools

o  Strong understanding of website tracking, lead scoring and audience segmentation

o  Skills in email marketing and design; experience designing emails is a plus but not required

• Soft skills:

o  Excellent communication and collaboration skills

o  Strong project management and organizational abilities

o  Keen attention to detail to ensure seamless execution of brand guidelines, design, copy and segmentation

o  Ability to work in a fast-paced and dynamic environment

• Certifications:

o  Relevant marketing certifications are desirable