Product Marketing Manager

Teamworks, the Operating System for Sports™, powers more than 6,500 sports organizations worldwide, including collegiate athletic departments and teams across all major professional leagues. With 400 exceptional employees located in ten different countries, Teamworks’ software solutions drive the operations of the most recognizable sports properties in the world.

We are looking for a fearless Product Marketing Manager to support market research, messaging, GTM, sales enablement, and product-related content marketing efforts across our three product categories: Personnel, Performance, and Operations.

This role is an excellent opportunity for the right candidate to contribute to the continued rapid scaling of one of the fastest-growing companies in sports tech.

Responsibilities

Category & Product Positioning and Messaging

• Working closely with Product Managers to,

• Develop a deep understanding of our customers

• Conduct market and competitor research

• Develop and execute Teamworks category and product positioning strategies that differentiate our offerings in the market

• Craft compelling messaging and value propositions tailored to various customer segments

• Understand customer usage/adoption

• Ensure consistent and cohesive market messaging.

Go-to-Market Strategy

• Collaborate with Product Managers to understand and communicate the product roadmap for assigned Teamworks categories.
• Coordinate and collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates.
• Develop and deploy emails and in-app messages to help communicate new features or other product-related information to customers to build awareness and drive adoption.

Sales & CS Enablement

• Collaborate with key stakeholders to develop sales collateral and presentations to equip the sales and Customer Success teams with the necessary tools, knowledge, and real-world examples to effectively sell our products.

Content Marketing

• Create engaging and informative content such as blog posts, case studies, and videos to support new product launches, and existing product enhancements to drive adoption.
• Collaborate to develop and execute campaigns to support new product launches or significant new features.
• Support campaigns and events with product marketing assets.

Requirements

• 3-5 years of product marketing or product management experience.
• Exceptional copywriting skills; ability to understand technology solutions and communicate value in language that customers understand.
• Experience analyzing data and making data-driven decisions.
• Hands-on experience building go-to-market plans and successfully launching products.
• Ability to connect market and product strategy to tactical execution.
• Exceptional project management skills.
• Software as a Service experience.
• Bachelor’s degree.

Preferred Qualifications

• Athletics industry experience.
• Experience with product usage tools such as Gainsight, Pendo, Intercom, and UserVoice.
• Experience using design tools such as Figma and Photoshop.

Desired Traits

• Independent, assertive, and self-confident; loves challenges and takes initiative.
• Owns accountability for results; strong sense of urgency to achieve goals at the highest standards.
• Thrives in a fast-moving, dynamic, and growth-oriented environment; operates fluidly between strategy and tactics to produce the best solutions.
• Factual, direct communication style.
• Big-picture, strategic and analytical decision-maker who is also detail- and process-oriented.
• Exhibits Teamworks’ core values of honesty, humility, exceptionalism, hard work, commitment, and innovation.

What We Offer

• A role in shaping the future of sports and a career that grows as the company grows.
• An exceptional culture of high achievement and teamwork.
• Supportive and humble colleagues who are some of the top problem solvers and innovators in the game.
• Financial security through competitive compensation and incentives.
• A comprehensive benefits plan, including medical, dental, vision, disability, life insurance, and a 401K with match.
• Unlimited paid time off.
• Company equity.
• Additional educational opportunities via Range that can be used for courses, conferences, and other options.

Founded in 2006, Teamworks started out as a messaging platform supporting collegiate football teams. Since then, we have raised four institutional rounds of funding totaling over $165M, and our B2B SaaS product offerings have grown to offer purpose-built solutions for each stage of the athlete lifecycle. Our product suite continues to grow, and we are the preeminent tech provider serving top-tier athletic organizations.

Our offices in Durham, NC, Brisbane, AUS, Reading, UK, Birmingham, AL, Broomfield, CO, and Boston, MA and Richmon, VA are open for work, collaboration, and optional team-building events – but we have team members who live in Washington, Florida, New York, and everywhere in between. Attendance is 100% optional, even for team members who live right down the road.

_Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Teamworks is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email people@teamworks.com.

__To all recruitment agencies: Teamworks does not accept agency resumes. Please do not forward resumes to our jobs alias, Teamwork employees or any other organization location. Teamworks is not responsible for any fees related to unsolicited resumes._