Lead Designer

About This Job

Team Pumpkin

Location: Kolkata, West Bengal, India

Work Mode: On-site

Industry: Marketing Services

Job Description

Position Overview:

We are looking for a talented and experienced Design Lead to join our creative team. As a Design Lead, you will be responsible for overseeing the design direction of multiple projects within the agency, ensuring creative excellence, strategic alignment, and a high level of visual execution. You will work closely with the creative, marketing, and development teams to bring innovative ideas to life across various digital platforms, including websites, social media, digital ads, and email marketing campaigns.

Key Responsibilities

Lead Design Strategy:

Take charge of the design vision and creative direction for all client projects, ensuring the final deliverables align with client objectives, brand guidelines, and digital marketing goals.

Creative Leadership

Mentor and guide junior designers, providing constructive feedback, direction, and support to help them grow. Encourage a collaborative and positive environment for the design team.

Client Interaction & Collaboration

Work closely with account managers, clients, and stakeholders to understand business needs, brand goals, and target audiences, translating these into engaging and effective designs.

Cross-functional Collaboration

Partner with the marketing, content, and development teams to ensure designs are implemented effectively across digital marketing campaigns and platforms, maintaining consistency and quality throughout.

Design Execution & Oversight

Lead the design of high-quality digital assets, including websites, social media posts, banner ads, email campaigns, landing pages, and more, ensuring pixel-perfect execution and an exceptional user experience.

Stay Current On Design Trends

Keep up with the latest design trends, tools, and technologies in digital marketing, ensuring that the agency remains innovative and competitive in the industry.

Quality Control

Review and approve all designs before final delivery, ensuring high standards of quality, creativity, and alignment with client goals.

Problem Solving

Troubleshoot design challenges, offering solutions that balance creativity with practical requirements, such as usability, performance, and timelines.

Time & Resource Management

Efficiently manage multiple design projects simultaneously, adhering to deadlines and working with the project management team to ensure resources are allocated effectively.

Qualifications

Education:

Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field (or equivalent experience).

Experience

Minimum 4-5 years of experience in digital design, with at least 2 years in a leadership role. Experience in a digital marketing or agency environment is highly desirable.

Skills & Expertise

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects, etc.)Strong knowledge of web design principles, UI/UX, and responsive design.Familiarity with design systems and collaboration tools (Figma, Sketch, InVision, etc.)Strong attention to detail and the ability to manage multiple projects under tight deadlines.

Personal Attributes

Strong leadership and mentorship skills, with the ability to inspire and guide a creative team.Excellent communication skills and the ability to collaborate with cross-functional teams and clients.Detail-oriented and highly organized, with the ability to manage multiple tasks and meet deadlines.Passionate about design, with a focus on continuous learning and staying ahead of industry trends.Proactive problem solver who thrives in a fast-paced environment.