Mid Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to join our team.

In this role, you will set up, manage and optimize multi-channel digital marketing campaigns, provide data-driven insights, and collaborate with cross-functional teams to execute marketing strategies that align with business goals. You will play a key role in email campaigns, sms campaigns, chat-bot set up and optimizations, reputation management and other various digital tools.

Key Responsibilities:

Communication Tools and Set Ups

· Set up and manage digital marketing campaigns across platforms including Email, SMS, Chatbot, Rep Management, Google Ads, and Meta Ads.

· Support account managers with onboarding through proper campaign setup

· Develop, build, and analyze email marketing and SMS campaigns to engage and retain customers.

· Become a subject matter expert in communication platforms and tools.

· Help clients troubleshoot issues with communication tools

Campaign Management & Optimization:

· Optimize campaigns through A/B testing, targeting, and creative updates to ensure high performance and ROI.

Data Analysis & Reporting:

· Track, analyze, and interpret campaign performance metrics (CTR, CPC, CPA, etc.) to drive strategic decisions.

· Provide actionable insights and recommendations based on performance data to optimize current and future campaigns.

· Create and deliver comprehensive reports on campaign performance, trends, and outcomes.

Collaboration & Execution:

· Work closely with designers, content creators, and developers to ensure consistency and quality across all marketing channels.

· Align with sales and product teams to develop strategies that meet business objectives.

· Participate in brainstorming sessions to create and refine effective digital marketing strategies.

· Provide client support for the communication suite of tools

Market Research & Trend Analysis:

· Stay updated on industry trends, customer behavior, and emerging digital marketing practices.

· Conduct market research to inform campaign strategies and identify new growth opportunities.

Budget Management:

· Monitor campaign budgets to ensure spending is efficient and aligned with objectives.

· Adjust strategies and tactics as necessary to remain within budget while maximizing performance.

Requirements

· Bachelor's degree in Marketing, or a related field.

· Proven experience in managing multi-channel digital marketing campaigns.

· Proficiency in Google Ads, Meta Ads, and other digital marketing platforms.

· Strong analytical skills with a focus on data-driven decision-making.

· Ability to manage multiple projects, prioritize tasks, and meet deadlines.

· Excellent communication skills and ability to collaborate across teams.