Marketing Business Development Manager

Business Marketing Development Manager

Location: Remote from AZ, CA, OR, WA, or NV plus Travel

Travel Requirement: 35-50%

Overview:

Key Responsibilities:

• Conduct market research to identify new opportunities and trends in energy and decarbonization markets, analyzing competitive landscape and customer needs.
• Target and evaluate potential markets and customer segments, such as residential, commercial, and industrial sectors.
• Develop and implement market development strategies, setting objectives and KPIs to measure success.
• Create detailed business plans, including budgeting, forecasting, and ROI analysis.
• Build and maintain strong relationships with industry stakeholders, including architects, builders, energy contractors, and sustainability professionals.
• Collaborate with internal teams (sales, marketing, product development) to ensure alignment on market strategies.
• Analyze customer feedback to refine product offerings and improve marketing efforts.
• Stay up-to-date on industry regulations and standards, ensuring product compliance.
• Adjust strategies based on market feedback and performance data to achieve continuous improvement.
• Work closely with product development teams to align offerings with market needs and regulatory requirements.
• Represent the company at industry events, trade shows, and conferences.

Key Partnerships:

• Engage with project architects, design-build contractors, general contractors, developers, ESCOs (Energy Service Companies), EaaS (Energy-as-a-Service) companies, and sustainability managers to promote the value proposition of ESC products.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Environmental Science, Engineering, or a related field.
• 7+ years of experience in market development or business development within the energy-saving or construction products industry preferred.
• Proven success in market entry and expansion.
• Experience with energy-saving building products, decarbonization, or sustainability initiatives highly desirable.
• Strong communication, interpersonal, and relationship-building skills.
• Proficiency in market research and analysis tools.
• Strong project management skills with attention to detail.