Product Marketing Manager

Description

Be a Part of our Team!

Join a working family that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.

Position Overview

We are seeking an enthusiastic and results-driven Product Marketing Manager to join our dynamic marketing team. This individual will play a key role in supporting the go-to-market strategy, product messaging, and market research for our products. The ideal candidate will excel in cross-functional collaborations, effectively prioritizing and executing projects that align with company goals and adapt quickly to evolving needs. They will have strong written and oral communication skills, excel at managing multiple projects at the same time, and tackle problems with a strategic mindset.

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Specific Roles & Responsibilities:**

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Product Positioning & Messaging:**

• Develop clear, compelling, and consistent product messaging that resonates with target audiences.
• Create customer-facing materials including flyers, messaging guides, pitch decks, case studies, and videos to ensure alignment with product positioning.

Go-to-Market Strategy:

• Assist in developing go-to-market strategies for product launches and feature updates.
• Support in the execution of launch plans, ensuring that all channels and teams are aligned.
• Work with Sales teams to equip them with the right tools and training to sell the product effectively.
• Collaborate with Demand Gen team on campaign strategy, messaging, key audiences, and campaign performance

Market Research & Analysis:

• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Conduct competitive research and create battlecards in partnership with Sales and Product teams

Sales Enablement:

• Plan and execute Sales enablement programs that equip Sales with the product/market knowledge they need to sell our products
• Monitor internal Sales channels to provide support as needed and identify trends that can be addressed with additional resources
• Organize and maintain all product content and resources for internal teams in our playbooks

Collaboration & Support:

• Collaborate with Demand Gen, Product Management, Sales, and Customer Support teams to gather insights and align strategies.
• Act as a liaison between Product Management, Marketing, and Sales to ensure clear communication and understanding of product offerings.
• Support broader Marketing team in other projects, as needed.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in Product Marketing, Brand Management, or a related field.
• Strong understanding of Product Marketing concepts, go-to-market strategies, and customer segmentation.
• Excellent written and verbal communication skills with attention to detail.
• Ability to work cross-functionally and collaborate effectively with various teams.
• Analytical mindset with the ability to analyze market data and customer feedback to inform marketing strategies.
• Self-starter with the ability to prioritize and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with Marketing tools (CRM, analytics, etc.) is a plus.

Why Teaching Strategies

At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

Let's open the door to your career at Teaching Strategies!

Some additional benefits & perks while working with Teaching Strategies

Teaching Strategies offers our employees a robust suite of benefits and other perks which include:

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field

Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.

Equal Employment Opportunity (EEO)

Family and Medical Leave Act (FMLA)

Employee Polygraph Protection Act (EPPA)

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About Teaching Strategies, LLC**

Teaching Strategies is the leading provider of curriculum, assessment, professional development, and family connection resources in the early childhood field. Offering ground-breaking solutions, including The Creative Curriculum®, GOLD®, tadpoles®, ReadyRosie™, ParentPal™, Al's Pals™, and professional development, Teaching Strategies believes that a child’s first 8 years form a critical foundation for school success. Teaching Strategies has been an advocate for the early childhood education community for more than 40 years.

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