Social Media Manager

Social Media Manager

The TCC Group | Dublin, Ireland

About Us

The TCC Group is a growing Irish business operating across career coaching, recruitment, executive development and workforce technology.

Our brands include The Career Coach, TCC Recruitment, TCC Executive and teora, alongside a growing network of career coaches across Ireland and internationally.

We’re looking for a creative, commercially minded Social Media Manager who can take ownership of our social media presence, build engaged communities and turn great content into genuine business opportunities.

This isn’t a role for someone who just schedules posts.

We want someone who understands what makes people stop scrolling, engage with content and ultimately take action.

The Role

You’ll take ownership of our social media strategy and execution across multiple brands, working closely with the CEO, marketing team and wider business.

Your responsibility will be to grow our online presence, strengthen brand awareness, generate qualified leads and ensure we’re consistently producing content that delivers measurable results.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute social media strategies across LinkedIn, Instagram, TikTok, Facebook and YouTube.

• Build and manage monthly content calendars aligned with commercial objectives.

• Grow followers, reach, engagement and qualified enquiries across our brands.

• Identify emerging trends, content opportunities and platform developments.

• Develop individual content strategies that reflect each brand’s audience and positioning.

Content Creation & Management

• Create engaging videos, reels, carousels, graphics and written content.

• Turn ideas, interviews, podcasts and business updates into high performing social content.

• Write compelling hooks, captions and calls to action.

• Edit short form videos using tools such as CapCut, Canva or Adobe.

• Coordinate content recording with the CEO, coaches and wider team.

• Maintain a consistent, authentic brand voice across every platform.

Community & Lead Generation

• Manage comments, messages and community engagement.

• Identify opportunities to convert social media engagement into leads and appointments.

• Support lead generation campaigns, programme launches and promotional activities.

• Collaborate with the sales team to understand which content generates genuine business opportunities.

• Build relationships with relevant creators, industry professionals and potential partners.

Performance & Optimisation

• Monitor and report on content performance, audience growth and lead generation.

• Track engagement rates, website traffic, enquiries and conversions.

• Test different content formats, hooks and posting strategies.

• Use performance insights to continuously improve results.

• Provide weekly updates on performance, opportunities and priorities.

Brand & Campaign Management

• Support the launch and growth of new TCC brands, programmes and franchise locations.

• Coordinate campaigns across our Irish and international coaching network.

• Work alongside the marketing team to align organic content with paid advertising.

• Ensure all content reflects our brand standards and commercial positioning.

What We’re Looking For

We’re looking for someone who is creative, organised, proactive and genuinely understands social media.

Ideally, you’ll have:

• Proven experience managing social media accounts for a business or brand.

• Strong knowledge of Instagram, TikTok, LinkedIn and Facebook.

• Experience creating and editing short form video content.

• Excellent copywriting and storytelling skills.

• Strong working knowledge of Canva and video editing tools.

• An understanding of social media analytics and performance metrics.

• Experience developing content that drives engagement and enquiries.

• The ability to manage multiple brands, deadlines and priorities.

• Confidence working independently and taking ownership of results.

• An interest in AI tools and how they can improve content production.

Experience with Meta Ads, GoHighLevel, SEO or marketing automation would be an advantage.

What Success Looks Like

We don’t measure success by how many posts you publish.

We measure it by the impact those posts deliver.

You’ll be expected to:

✓ Consistently grow our audience and engagement.

✓ Produce high quality, relevant content across multiple brands.

✓ Increase qualified leads and enquiries generated through social media.

✓ Build stronger online communities around our brands.

✓ Identify new opportunities to improve reach, visibility and conversions.

✓ Take full ownership of social media performance and continuous improvement.

Why Join The TCC Group?

You’ll have the opportunity to work directly with the leadership team of a growing Irish business with ambitious international plans.

You’ll be involved in multiple industries, from career development and recruitment to AI and workforce technology, giving you the freedom to create a wide variety of content.

Most importantly, you’ll have the opportunity to take ownership, introduce new ideas and make a measurable impact on the growth of the business.

We’re not looking for someone who needs to be told what to post every day.

We’re looking for someone who can tell us what we should be posting, why it matters and how it’s going to deliver results.

Role Details

Position: Social Media Manager

Location: Remote

Employment Type: Full Time

Salary: Competitive, depending on experience

How to Apply

Send us your CV along with examples of social media accounts you’ve managed or content you’ve created.

We’d also love to see examples of content that has delivered measurable results.

If you know how to turn content into attention, attention into engagement and engagement into business opportunities, we’d love to hear from you.