Business Intelligence Data Analyst - Marketing

Taxwell is a leading digital tax filing platform formed in 2022 from the combination of Drake Software® and TaxAct®. These two longstanding organizations offer customers professional and do-it-yourself digital and downloadable products that are easy-to-use, best-in-class technology, and provide unparalleled customer support. Taxwell brands are a trusted solution for all users including those with complex tax returns. We strive to attract and retain candidates who exemplify our values: performance, perseverance, progress and partnership. Taxwell is an organization of forward thinkers looking to add industry experts to our growing team.

We are currently seeking an accomplished Senior Business Intelligence Data Analyst to focus on our marketing efforts across the organization. In this role, you will directly report to the Director of Analytics, assuming responsibility for analyzing the impact of our marketing analytics initiatives. Leveraging your expertise, you will play a crucial role in supplying our marketing team with valuable insights to bolster informed decision-making

Essential Duties and Responsibilities:

• Conduct deep dives into marketing performance metrics, specifically related to Brand and Variable Marketing (TV, Display, Ads, Paid Search ads), to derive actionable insights.
• Collaborate with marketing teams to optimize campaign performance and ROI.
• Ability to navigate multiple business lines and draw holistic insights from the tax business.
• Analyze large data sets of structured, semi-structured unstructured data to discover data insights and collaborate with business partners to deliver business value.
• Ability to read, write, and understand complex SQL queries for both ad-hoc and dashboard use.
• Advanced data visualization (Tableau) and dashboarding skills to support business decisions, provide recommendations and evaluate business performance.
• Prepare and effectively present your findings to business stakeholders, including executive management in a concise fashion.
• Support ad hoc business studies/reporting; inform segmentation, territory management and initiative reporting.

Education and Requirements:

• Conduct deep dives into marketing performance metrics, specifically related to Brand Marketing (TV, Display, Ads), to derive actionable insights.
• Collaborate with marketing teams to optimize campaign performance and ROI.
• Analyze large data sets of structured, semi-structured unstructured data to discover data insights and collaborate with business partners to deliver business value.
• Ability to read, write, and understand complex SQL queries for both ad-hoc and dashboard use.
• Advanced data visualization (Tableau) and dashboarding skills to support business decisions, provide recommendations and evaluate business performance.
• Prepare and effectively present your findings to business stakeholders, including executive management in a concise fashion.
• Ability to deliver insights with creativity and pragmatism, ensuring a clear understanding of the "so what?" implications.
• Independent thinker with the confidence to challenge conventional approaches.
• Proactive mindset with a hands-on and can-do attitude.

At Taxwell, we believe our work benefits from the diverse perspectives of our employees. As such, Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Taxwell, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.

Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under applicable law. Taxwell considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.

If you need assistance or accommodation due to a disability, you may contact us at HR@Taxwell.com or by calling 828-349-5703 extension 6049 to speak with a member of the HR Talent Acquisition team.