Senior Digital Marketing Specialist

Senior Digital Marketing Specialist - Google Ads

We're a leading Australia-based eCommerce company having an immediate requirement for a motivated Google Ads Specialist to join our dedicated and professional team in Sri Lanka.

This is a challenging and rewarding role for the right candidate who is reliable and has a can-do attitude.

This is your opportunity to join a leading Australian eCommerce brand.

𝗔𝘀 𝘁𝗵𝗲 Senior Digital Marketing Specialist 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿:

– Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets as directed using feedback & input from Senior leadership

– Adjust and update ad assets and monitor campaigns.

- Working with the wider marketing teams to implement promotional campaigns.

- Implementing marketing & ad content campaigns working with the brand and marketing teams.

– Pull platform reporting to monitor campaign pacing and help keep campaign reports up to date.

- Keyword research and management to optimize bids (add PPC keywords and negative keywords)

- Optimize bidding at keywords, placement, device, geographic, demographic, and other levels

- Working with the Organic & Paid Media Teams to improve overall campaign performance and ROI.

- Producing high-engaging ad content and strategies.

𝗔𝘀 𝘁𝗵𝗲 Senior Digital Marketing Specialist 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘀𝗸𝗶𝗹𝗹𝘀:

- Experience in implementing strategic marketing campaigns within all google ads channels.

- Experience in eCommerce projects & Shopify eCommerce Marketing campaigns

- Experience in writing ad copies following brand guidelines.

- Set up campaigns, and optimize and maintain the account quality of Google ads account.

- Proven track record of managing KPIs and ROI effectively using bidding strategies focused on ROAS & CPA.

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

• Prior employment or strong internship experience in a similar role (1 year)

• Marketing agency or web design/development agency experience (1 year)

• Having Google ads certifications

• Experience in delivering client-focused solutions based on customer needs

• Proven ability to manage multiple projects at a time while paying strict attention to detail

• General knowledge of marketing

• Excellent verbal and written communications skills

• Degree in Business and/or Marketing

𝗛𝗼𝘄 𝗧𝗼 𝗔𝗽𝗽𝗹𝘆:

Apply using LinkedIn