The Senior Designer is responsible for creating and delivering design work that is successful, timely, professional, and aligned with the strategic objectives of all stakeholders. This role requires a high level of expertise in user interface design (UI), user experience design (UX), brand design, and graphic design. The ideal candidate will work collaboratively with internal teams and clients to ensure that all design work meets technical requirements, client brand standards, and business objectives.

We are looking for candidates who resonate with our Mission, Vision, Core Focus, and Values:

Mission

We align our God-given creative talents to provide Marketing Leadership that transforms lives through education for the common good.

Vision

To develop the standard for enrollment marketing and make it accessible for every educational institution.

Core Focus

Marketing solutions that position independent and faith-based schools to pursue Healthy Enrollment™.

Core Values:

Lead with Humility – It’s not about your deal. Be comfortable with your limitations.
Pursue Growth – Personal and team development starts with optimistic curiosity.
Push for Clarity – You get what you need to do good work. You give others what they need to do good work.
Value Community – Cherish the flavor of the culture.
Find Joy in Work – Discover purpose and energy in collective creativity and contribution.
Commit to Excellence – Do things well. Always make things better. Pursue what’s possible.

Works with: Enrollment Marketing Managers, Production Managers, Designers, Developers, Writers, Digital Marketing Specialists

Expectations

Deliver innovative, high-quality design solutions that align with business and marketing objectives.
Adhere to Tassel's best practices and maintain consistency in design execution.
Communicate design concepts effectively to internal teams and clients.
Work within project timelines and technical constraints while maintaining creative integrity.
Stay updated on the latest industry trends, tools, and technologies.
Collaborate with other designers, project managers, developers, and content strategists to ensure cohesive project execution.
Willingness to work on more basic production-level design

Qualifications:

Bachelor's degree in graphic design or related program
7+ years of experience in graphic design, branding, and digital media.
Strong command of Adobe Creative Suite (Illustrator, Photoshop, InDesign), and Figma.
Understanding of WordPress (Gutenberg) design and web development considerations.
Expertise in UI/UX principles and best practices.
Experience designing for web, print, and digital platforms.
Ability to create wireframes, prototypes, and proof-of-concept designs.
Strong grasp of typography, layout, and color theory.
Experience designing for faith-based organizations is a plus.
Strong verbal and written communication skills.
Self-starter with the ability to multitask and meet deadlines.
Must be able to present and defend design work in client meetings.

Roles and Responsibilities

User Interface Design (UI) – 30%

Design clean, intuitive, and visually appealing interfaces for digital experiences.
Ensure UI designs adhere to branding guidelines and technical specifications.
Work with developers to confirm structure, styling, and content reflect intended designs.
Optimize designs for responsiveness and accessibility.

Brand Design – 30%

Develop compelling branding elements (logos, typography, brand colors).
Ensure all designs align with client brand standards and strategic objectives.
Create branding solutions for a variety of media, including print, digital, and web.
Effectively present brand concepts for internal and client review.

Graphic Design – 20%

Create visually engaging layouts for marketing materials, presentations, and reports.
Conduct design adjustments based on feedback from clients and stakeholders.
Ensure design consistency across all deliverables and campaigns.
Research design trends and incorporate best practices into projects.

User Experience Design (UX) – 10%

Conduct research to identify design solutions for client challenges.
Develop wireframes and prototypes to communicate design ideas.
Work with content and development teams to optimize user flows and interactions.
Ensure UX best practices are implemented in all digital designs.

General Administration – 10%