Digital Marketing Specialist (AU/NZ/US market experience needed)

We are looking for a results-driven and creative Digital Marketing Specialist to support the end-to-end execution of marketing initiatives for an Australia-based business. This is a standalone role ideal for someone with a strong grasp of digital channels, content creation, and marketing automation tools. The successful candidate will play a key role in driving brand visibility, lead generation, and customer engagement across digital platforms.

Responsibilities

Digital Campaigns & Strategy

• Develop and implement digital marketing strategies aligned with business objectives and target audiences.
• Plan and execute online campaigns, including email marketing, social media advertising, and lead generation initiatives.
• Track and report on campaign performance and optimise based on results.

Social Media & Content Managemen

• Create and manage monthly content calendars for platforms like LinkedIn, Facebook, and Instagram.
• Write engaging content for social media posts, blogs, newsletters, and email campaigns.
• Monitor online engagement and share relevant content in industry groups to maximise reach.

Email Marketing & CRM Management

• Build and manage email marketing campaigns using tools like HubSpot, ActiveCampaign, or Mailchimp.
• Segment contact lists and personalise content to increase open rates and conversions.
• Maintain CRM records, upload lead lists, and support targeted outreach efforts.

Website & SEO

• Draft and update website content to reflect current services and offers.
• Collaborate with web developers or agencies for ongoing site improvements and integrations.
• Conduct keyword research and write SEO-optimised blogs to improve search visibility.

Analytics & Reporting

• Track key performance indicators across all digital channels.
• Provide monthly reports on campaign effectiveness, website traffic, email metrics, and social media growth.
• Use data insights to adjust strategies and recommend improvements.

General Marketing & Coordination

• Assist with the planning and promotion of webinars, virtual events, and other campaigns.
• Coordinate with third-party vendors or freelancers (e.g. graphic designers, SEO agencies) as needed.
• Support admin-related marketing tasks such as internal branding materials and onboarding packs.

Qualifications

• 3+ years’ experience in a digital marketing role, preferably supporting international clients.
• Strong experience with social media, email marketing platforms, and CRM systems.
• Solid understanding of SEO, content marketing, and digital campaign management.
• Proficient in tools like Canva, Google Analytics, HubSpot (or similar), and CMS platforms (e.g. WordPress).
• Excellent writing skills and attention to detail.
• Strong organisational and time management skills with the ability to manage multiple projects independently.