DTC Marketing Manager

GROW WITH US: Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.

STAY AWESOME: Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with type 1 diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com

A Day In The Life

Direct‑to‑Consumer (DTC) Marketing Manager, International

At Tandem Diabetes Care, we are changing the way people experience diabetes management — together.

We put people with diabetes at the centre of everything we do, combining innovative technology with human-centred design to improve lives. As we continue to grow internationally, we are looking for a Direct‑to‑Consumer (DTC) Marketing Manager, International to help bring our story, our products, and our purpose to life for people with diabetes and their loved ones around the world.

This is a high‑impact, central marketing role responsible for shaping and executing Tandem’s international multi‑channel DTC strategy, driving brand awareness, engagement, and advocacy across diverse markets.

What You’ll Do

As The International DTC Marketing Manager, You Will

• Own and drive Tandem’s international DTC marketing strategy, identifying meaningful ways to engage people with diabetes across multiple consumer touchpoints.
• Orchestrate integrated, multi‑channel DTC initiatives that support awareness, adoption, and long‑term brand advocacy.
• Lead influencer and ambassador programs and own consumer‑facing events at the international level.
• Develop and execute DTC social media campaigns that support new product launches and grow Tandem’s global social presence.
• Create compelling consumer‑focused content and assets across digital and print channels, including emails and social content.
• Partner closely with global marketing teams to adapt and optimize website content for international market needs.
• Build strong, collaborative relationships across global, regional, and cross‑functional teams to ensure alignment between product strategy, clinical positioning, and consumer messaging.
• Conduct consumer and market research to understand behaviors, needs, and preferences of people living with diabetes.
• Manage external agencies and partners, ensuring all work reflects Tandem’s brand, meets compliance requirements, and delivers measurable impact.
• Define success by establishing KPIs, tracking performance, and using insights to continuously optimize engagement and ROI.
• Manage budgets and timelines, balancing creativity with discipline and efficiency.
• Ensure all activities are executed in compliance with applicable regulatory, legal, and company requirements.

You're Awesome At

Experience & Expertise

• 3–5 years of hands‑on DTC marketing experience within healthcare, medical devices, or pharmaceuticals.
• Proven experience developing and executing international or central‑level DTC multi‑channel strategies.
• Hands‑on experience managing DTC social media channels, influencer initiatives, ambassador programs, and consumer events.
• Strong ability to translate product and clinical information into authentic, compliant, consumer‑friendly messaging.
• Experience operating in highly regulated environments and navigating complexity with confidence.
• Professional fluency in English.

Skills & Mindset

• Deep understanding of DTC engagement and compliance in regulated markets.
• Strong project management skills with the ability to manage multiple initiatives end‑to‑end.
• Analytical mindset with the ability to turn data into insights and actions.
• Excellent communication, presentation, and stakeholder engagement skills.
• A collaborative, results‑driven approach and comfort working across cultures and geographies.
• Agility, curiosity, and resilience in fast‑moving, evolving environments.

Extra Awesome

• Bachelor’s degree in Business, Marketing, Digital Marketing, Health Sciences, or a related field, or equivalent practical experience.
• Experience in diabetes or chronic disease management.
• Experience supporting new product launches.
• Fluency in an additional European language.

Why You’ll Love Working Here

At Tandem, we believe joy fuels excellence. That's why we've built a workplace that celebrates your achievements and supports your well-being. Our team thrives on pushing boundaries and fostering growth, all while maintaining a spirit of fun and camaraderie. This is just one of the ways we stay awesome!

BE YOU, WITH US!

We embrace the value that every single one of us brings to the table. But sometimes we forget that when we don’t meet 100% of a job description’s criteria – maybe you’re feeling that way right now? We encourage you to apply anyway. Because we want you to be you, with us.

Tandem is firmly committed to being an equal opportunity employer and does not discriminate on the basis of age, disability, sex, race, religion or belief, gender identity or expression, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organization, and we welcome applications from a wide range of candidates. Selection for roles will be based on individual merit alone.

Referrals

We love a good referral! If you know someone who would be a great fit for this position, please share!

Make a move that matters. Join Tandem Diabetes Care, where we're turning challenges into triumphs every day and where your talents will help shape a healthier, happier tomorrow.