About Us:
Our Voice AI Agent Platform enables small and medium businesses to create their own custom voice AI agents without writing code. After successful pilots with multiple companies, we're now scaling our platform to handle growing demand and optimize performance across diverse business scenarios.
Job Description:
We're seeking a Growth Marketing Manager to develop and execute marketing strategies that will drive awareness and adoption of our voice AI platform. You'll be responsible for creating compelling messaging around our successful pilot implementations, generating qualified leads, and building marketing programs that support our expansion into new industries and customer segments.
Responsibilities:
- Develop comprehensive marketing strategies based on pilot success stories
- Create compelling content showcasing ROI and benefits from pilot implementations
- Design and execute multi-channel demand generation campaigns
- Build industry-specific marketing programs targeting key verticals
- Implement digital marketing strategies including SEO, SEM, and social media
- Create case studies, whitepapers, and thought leadership content
- Manage virtual and in-person events to showcase the platform
- Develop sales enablement materials for the business development team
- Track and analyze marketing metrics to optimize performance
- Collaborate with product marketing on positioning and messaging
Requirements:
- 4+ years of experience in B2B marketing, preferably in SaaS or technology
- Proven track record in demand generation and lead acquisition
- Experience creating compelling content for technical and business audiences
- Strong understanding of digital marketing channels and strategies
- Analytical approach to marketing with experience in data-driven optimization
- Excellent project management skills
- Strong writing and communication abilities
- Experience working with sales teams on lead nurturing and conversion
Preferred Qualifications:
- Experience marketing AI/ML products or voice technologies
- Background in marketing to SMBs in the Indian market
- Knowledge of contact center or customer service technologies
- Experience with ABM (Account-Based Marketing) strategies
- Familiarity with marketing automation platforms
Benefits:
- Competitive salary and equity options
- Performance bonuses tied to marketing goals
- Flexible work arrangement
- Modern equipment and tools
- Opportunity to market innovative technology with proven success stories