Brazil Field Marketing Manager

Job Summary

Please submit your resume in English.

The Brazil Field Marketing Manager will play a key role in developing and executing regional marketing initiatives to drive brand awareness, generate leads, and support sales efforts across the region. The ideal candidate is a proactive and creative marketer who can collaborate with cross-functional teams to develop and implement targeted campaigns and initiatives that align with the region’s strategic goals.

Key Responsibilities

• Regional Campaign Development and Management

• Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the Brazil market, ensuring alignment with overall company and regional revenue and business goals.

• Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.

• Develop and oversee the execution of digital campaigns, manage advertising plans, and maintain media relationships.

• Provide recommendations for social media plans and align them with overall campaign objectives.

• Coordinate with corporate communications to execute PR related strategies to raise brand awareness across the region.

• Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.

• Event Planning and Coordination

• Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation – ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.

• Plan, coordinate and execute regional Bentley hosted events, seminars, and meetings, both in-person and virtual, to drive thought leadership, brand awareness and lead generation.

• Evaluate event success, track key metrics, and provide post-event analysis to optimize future strategies.

• Lead Generation and Pipeline Support

• Work closely with regional sales teams to identify target accounts and create localized marketing campaigns to engage target audiences and drive demand generation.

• Implement lead generation initiatives, track performance, and contribute to building a robust sales pipeline.

• Identify and execute targeted marketing initiatives focusing on key account development and expansion, including ABM strategies.

• Collaboration and Communication

• Foster strong relationships with key stakeholders including regional sales teams, internal and external partners, and influencers within the Brazil market.

• Regularly communicate marketing plans, progress, and results to internal teams.

• Regional Marketing Oversight

• Manage regional marketing budgets, resources, and vendors to ensure efficient use of resources and optimal ROI.

• Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.

Qualifications

• Degree in marketing, business, or a related field.
• 4+ years of experience in B2B field marketing, with a focus on the Brazil market.
• Fluency in English as well as Portuguese languages.
• Experience in infrastructure markets including transportation, energy and water is advantageous.
• Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
• Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
• Self-motivated and results-driven with a proven success in planning and executing regional, multi-layered marketing campaigns.
• Strong project management skills and ability to work in a fast-paced environment.
• Excellent communication, presentation, and interpersonal skills; ability to effectively influence and collaborate with internal and external stakeholders.
• Proficient with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demandbase, Google Analytics, etc.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.