Digital Marketing Executive

We are hiring for Regional Marketing Manager – Demand Generation & Growth Marketing Location: Remote

Full-time Permanent

Let me know if you are interested.

Role Summary

• We are looking for a highly driven Regional Marketing Manager - Demand Generation & Growth Marketing to lead inbound pipeline generation and support revenue growth across key markets. Unlike a traditional Regional Marketing Manager role that focuses primarily on branding, events, and regional marketing activities, this position will have a strong focus on demand generation, lead acquisition, marketing campaigns, and measurable pipeline creation.
• The ideal candidate will combine strategic marketing expertise with hands-on execution capabilities to generate qualified leads, optimize campaign performance, and drive marketing ROI across digital and offline channels.

Key Responsibilities

• Demand Generation & Pipeline Creation
• Develop and execute regional demand generation strategies aligned with business growth objectives.
• Drive inbound lead generation through digital marketing, content marketing, webinars, events, and partner programs.
• Build and manage multi-channel lead generation campaigns.
• Create and optimize lead nurturing journeys to improve conversion rates.
• Collaborate with Sales teams to ensure marketing-generated leads convert into revenue opportunities. Digital & Performance Marketing
• Plan and manage paid marketing campaigns across Google, LinkedIn, industry portals, and other relevant channels.
• Monitor campaign effectiveness and continuously optimize performance.
• Drive SEO, SEM, email marketing, social media, and content-based lead acquisition initiatives.
• Manage landing pages, conversion funnels, and marketing automation platforms. Campaign Management • Develop annual and quarterly campaign calendars.
• Execute targeted campaigns focused on customer acquisition and business expansion. • Drive account-based marketing initiatives for strategic prospects. • Coordinate product launches, webinars, and regional marketing programs. Analytics & Marketing Operations • Track key performance metrics including:
• Marketing Qualified Leads (MQLs) • Sales Qualified Leads (SQLs) • Cost per Lead (CPL) • Conversion Rates
• Pipeline Contribution • Campaign ROI • Present regular performance reports and recommendations to leadership. • Build dashboards and forecast models to measure marketing impact. Stakeholder Management • Partner with Sales, Product, Customer Success, and Leadership teams. • Work closely with external agencies, platform partners, and vendors. • Align marketing investments with revenue targets and business priorities.

Required Qualifications

• Experience in B2B marketing, demand generation, growth marketing, or performance marketing. • Demonstrated success in generating measurable inbound pipeline. • Experience managing paid advertising budgets and digital marketing campaigns. • Strong analytical and data-driven decision-making capabilities. • Experience with CRM and marketing automation platforms. •