Sr Digital Marketing Specialist (Remote)

Employer Industry: Healthcare Services

Why Consider This Job Opportunity

• Opportunity for career advancement and growth within the organization
• Competitive benefits and compensation package
• Work in a dynamic environment with a focus on digital marketing strategies
• Chance to make a significant impact on customer acquisition and engagement
• Collaborate with cross-functional teams to enhance marketing effectiveness

What To Expect (Job Responsibilities)

• Analyze and recommend improvements for digital marketing strategies
• Execute and manage email campaigns to drive customer acquisition and engagement
• Identify audience segments for optimal digital channel marketing
• Report on campaign performance and identify new opportunities
• Ensure compliance with consumer protection laws and regulations

What Is Required (Qualifications)

• Bachelor’s degree or equivalent experience in a related field
• 3-5 years of experience in marketing, operations, analytics, or campaign management
• 2-3 years of experience with Salesforce Marketing Cloud
• Proficiency in marketing automation systems and campaign management
• Strong communication skills and a desire to improve processes

How To Stand Out (Preferred Qualifications)

• Experience in Medicaid or Medicare Health Plan marketing
• Strong analytical skills
• Certifications in relevant marketing systems or tools

#HealthcareServices #DigitalMarketing #CareerOpportunity #MarketingAutomation #CustomerEngagement

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