Specialist-Marketing Tech REMOTE

Employer Industry: Higher Education Marketing

Why Consider This Job Opportunity

• Opportunity for career advancement and growth within the organization
• Excellent health and welfare benefit package, including long-term savings and investment programs
• Generous vacation, holiday, personal, and sick days, along with tuition reimbursement
• Collaborative and supportive remote work environment
• Chance to engage in meaningful digital marketing initiatives that impact student enrollment

What To Expect (Job Responsibilities)

• Remotely oversee daily operations of marketing technology tools and systems, including Salesforce and Marketing Cloud
• Coordinate, build, and execute email marketing campaigns, ensuring compliance and timely delivery
• Implement SMS and web-based marketing strategies to engage prospective students
• Analyze data and metrics to measure the effectiveness of marketing campaigns and technology tools
• Collaborate with cross-functional teams to support the integration of marketing technology

What Is Required (Qualifications)

• Bachelor's degree in marketing, information technology, or a related field, or equivalent work experience
• Four years of experience managing marketing technology tools, including CRM and email marketing platforms
• Strong analytical skills for interpreting data and optimizing campaigns
• Excellent communication and teamwork skills for effective collaboration
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

How To Stand Out (Preferred Qualifications)

• Knowledge of enrollment and lead generation strategies in a higher education setting
• Experience with marketing automation software and tools
• Aptitude for writing in digital formats
• Problem-solving skills and experience troubleshooting technical issues
• Ability to work independently and prioritize tasks effectively

#HigherEducation #DigitalMarketing #RemoteWork #CareerOpportunity #MarketingTechnology

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