Senior Marketing Specialist - Remote

Job Description

The Senior Marketing Specialist will play a critical role supporting the execution of Mayo Clinic's integrated brand campaign. This role requires strategic thinking focused on integrated media strategy, performance marketing, and brand-building initiatives that drive brand awareness and qualified demand. In collaboration with internal stakeholders and agency partners, the specialist will lead the planning, execution, and optimization of full-funnel media campaigns-including but not limited to linear TV, OTT, CTV, OLV, Audio, OOH, digital display, native formats, etc. The ideal candidate brings deep expertise in media planning and placement, strong analytical skills, and a passion for delivering measurable business outcomes at scale. Responsibilities also include managing day-to-day campaign execution including media planning and trafficking and partnering with agencies to ensure alignment with brand strategy, creative direction, and performance targets. The senior specialist will work closely with the data performance team to analyze campaign data, extract insights, and drive continuous improvement in media efficiency and effectiveness. A key responsibility will also include understanding and applying insights from marketing mix modeling tools to inform media investment decisions and optimize channel performance. Cross-functional collaboration is essential to ensure consistency and integration across all touchpoints. Additionally, the role will support brand management initiatives, advocate for brand strategy objectives, and be responsible for managing and reporting out a budget.

The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans, and will take an active leadership role across Mayo Clinic to understand business objectives, and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic's mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients, and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

Qualifications

A bachelor's degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or, a master's degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field. Strong academic performance required. Business acumen, including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. Proven execution ability, including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. Must be a