At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

Digital Marketing Specialist

Job Code: 5056

FLSA: E

Job Level: G2

Supervisory Responsibility: No

We are seeking a results-driven Digital Marketer to manage and optimize healthcare specific paid media campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other performance marketing platforms. The ideal candidate will have 3+ years of experience with a Mar Tech stack, leveraging tools to support landing page development and optimization, in addition to a variety of reporting and analysis tools.

The Digital Marketing Specialist plays a critical role in digital performance and reporting. We are looking for a digital marketing storyteller who will leverage our performance data to make optimization enhancements to ad campaigns and landing pages alike. As such, strong interpersonal skills are required. This role will also carry vendor management responsibilities.

This position is fully remote.

Division Of Responsibilities

40% Ad Campaign Management
30% Conversion Rate Optimization and Landing Page Development
20% Reporting and Analysis
10% Vendor Management

At Duke Health we promote a Culture of Belonging. We believe that the workplace environment is enhanced when diverse groups of people with diverse ideas come together to create solutions to healthcare related problems. Applicants whose work incorporates a global perspective and a demonstrated commitment to issues of diversity in healthcare are particularly encouraged to apply.

Key Responsibilities

Plan, launch, and optimize paid search and paid social campaigns on Google Ads, Meta Ads, and other relevant platforms (e.g., Bing, LinkedIn, programmatic).
Develop data-driven ad strategies targeting healthcare consumers while adhering to HIPAA compliance and industry regulations.
Build and test landing pages using digital optimization tools to improve conversion rates and user experience.
Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Manager, and platform dashboards.
Collaborate with design and content teams to align campaigns with broader brand and marketing objectives.
Stay up-to-date on healthcare digital advertising trends, platform updates, and best practices.
Implement tracking and attribution strategies using UTM parameters, conversion tracking
Continuously optimize campaigns to maximize ROI, CTR, and CPA.

Preferred Qualifications

3+ years of experience in digital marketing with a focus on paid media and landing page optimization.
Proven success managing Google Ads and Meta Ads campaigns, preferably in the healthcare space.
Strong HTML/CSS skills and experience with CMS tools (e.g., Drupal).
Familiarity with HIPAA compliance in digital marketing.
Experience with conversion rate optimization (CRO) and A/B testing and testing tools (e.g.,Kameloon, Optimizely or Unbounce)
Analytical mindset with proficiency in tools like Google Analytics, Power BI, and data storytelling.
Strong written and verbal communication skills.
Test-and-learn mindset, with strong marketing instincts
Demonstrated attention to detail and problem-solving skills
Ability to work independently and as part of a team
Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds.
Passionate about working in an organization that values and promotes diversity, equity, inclusion and anti-racism
Bilingual proficiency preferred