Digital Marketing Specialist (Demand Generation) (100% Remote - Chicago Area Preferred)

Employer Industry: Digital Marketing

Why Consider This Job Opportunity

• Competitive pay with comprehensive health, dental, and vision insurance
• Opportunity for career advancement and growth within a dynamic, entrepreneurial company
• 100% remote work flexibility, with a preference for candidates in the Chicago area
• Generous PTO and holiday schedule, along with paid parental leave
• Supportive and collaborative work environment with an in-house marketing team
• Ongoing professional development to enhance your skills and career trajectory

What To Expect (Job Responsibilities)

• Design, build, and optimize email marketing campaigns that engage and convert prospects
• Develop landing pages and web content that resonate with target audiences and drive leads
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking
• Collaborate with internal specialists in SEO, paid media, and design to create integrated marketing campaigns
• Report on campaign performance, providing clear recommendations for improvement

What Is Required (Qualifications)

• 3-6 years of hands-on experience in digital marketing, focusing on email campaigns and conversion-driven content
• Proven ability to manage projects from strategy through execution, testing, and optimization
• Strong skills in marketing automation tools such as HubSpot or Mailchimp
• Experience with website CMS tools like WordPress or Webflow
• Exceptional writing and editing skills, ensuring persuasive and engaging content

How To Stand Out (Preferred Qualifications)

• Bonus experience in marketing within a franchise or B2B services environment
• Familiarity with analytics and reporting tools like Google Analytics or HubSpot
• Competitive and proactive mindset, focused on achieving measurable results

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