Growth Marketing Manager

Talentica Software is a boutique software development company started by industry veterans and ex- IITB grads. At Talentica, we help startups build products. We are techies at heart and thrive on using the latest tools and technologies to solve real-world problems. Owing to our unique space, we deal extensively with industry-defining technologies. Over the last 21 years, the company has worked with over 180+ startups, with most clients based in the US, ensuring many successful exits.

In 2022, Great Place to Work® recognized Talentica Software as India's Great Mid-Size Workplace.

What we're looking for

?We're seeking a Growth Marketing Manager to spearhead Talentica's demand generation strategy through paid advertising and SEO. You will lead a team in executing multi-channel marketing campaigns, optimizing brand visibility, and generating high-quality leads to fuel our growth. Your expertise in performance marketing, organic growth, and team leadership will be essential for scaling our marketing efforts

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What you’ll be doin

• g:Develop and execute high-impact demand generation campaigns across Google Ads, LinkedIn Ads, and other paid channels to drive leads and conversion
• s.Optimize SEO strategies to enhance organic traffic and improve Talentica’s search visibility for key industry-related keyword
• s.Own and manage the marketing funnel—ensuring consistent lead flow through paid and organic effort
• s.Leverage content marketing, landing page optimization, and conversion rate optimization (CRO) to enhance engagement and drive MQLs & SQL
• s.Promote Talentica Software across various digital channels, including social media, industry forums, and content syndication platform
• s.Use data-driven insights to continuously refine ad campaigns, reduce customer acquisition costs (CAC), and improve RO
• I.Work closely with sales teams to ensure marketing efforts translate into pipeline growt
• h.Manage external agencies and vendors to drive efficiency in campaign executio

n.To be successful in this role, you should hav

• e:Qualification: MBA/PGDM in Marketing + Bachelor's in Engineering (mandator
• y)Experience: 8-10 years in marketing, specifically within IT services or software product companies, with at least 4 years of experience leading a marketing tea

m.Essential skill

• s:Proven expertise in B2B demand generation, PPC advertising, and SEO strategie
• s.Strong understanding of Google Ads, LinkedIn Ads, GA4, and marketing automation tools (HubSpot
• ).Experience with content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance trackin
• g.Ability to collaborate cross-functionally with sales, engineering, and leadership team

s.What you’ll find her

• e:A Culture of learning: We invest heavily in a broad spectrum of marketing channels, so you will have many opportunities to work on new marketing tools and channel
• s.Endless learning opportunities: The job description does not limit you. Nothing makes us happier than seeing you own additional accountabilitie
• s.Growth: Only your performance matters once you’re a part of Talentica. Not your education or past employers, not even your years of experience. Your growth is governed only by your actions and achievement
• s.Flexibility to fit your life: We prioritize work-life balance and offer flexible schedules with remote working option
• s.Great culture: 82% of our employees recommend us to their friends as per Glassdoo

r.Talentica is the ideal place for those seeking a dynamic team and a "think and do" environment. We invite you to join us in shaping the future of our industr

y.Ready to take the next step? Fill in the lead form below, and we will get in touch with you soo

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