Senior Performance Marketing Manager

This is a Fully Remote Job

About Our Client:

The organization operates in the mental healthcare sector, addressing the challenge of providing accessible, quality therapy to a broad population. It supports over two million people, aiming to make therapy widely available through innovative digital solutions. The program is focused on expanding access to mental health services and scaling new consumer offerings.

About the Opportunity:

The SENIOR PERFORMANCE MARKETING MANAGER will lead the management and optimization of performance marketing programs to drive customer acquisition and product-led growth for Tee. This role is responsible for translating growth strategies into actionable marketing campaigns and tests, analyzing performance data to inform decisions, and contributing to building scalable consumer offerings. The position plays a vital role in enhancing the reach and effectiveness of marketing efforts to support the organization's growth and impact.

Responsibilities:

• Manage and optimize performance marketing programs across key paid acquisition channels
• Translate growth objectives into channel strategies and campaign plans
• Monitor and analyze key acquisition metrics such as sign-up volume, paid subscribers, CAC/CPA, and conversion rates
• Identify trends, opportunities, and risks in marketing performance
• Collaborate with internal and external teams to execute and optimize campaigns
• Stay updated on platform changes and performance marketing best practices
• Diagnose performance shifts and recommend corrective actions
• Develop and manage a structured testing roadmap for performance marketing
• Manage budget pacing, forecasting, and recommend reallocations based on data
• Lead the strategy and production of performance creative assets
• Coordinate creative production workflows and testing
• Adapt creative strategies to specific platforms and identify scale opportunities

Requirements:

• Proven experience in performance marketing with expertise in paid acquisition channels such as SEM, Meta, and TikTok
• Strong analytical skills to interpret campaign data and conversion funnels
• Experience developing media strategies and managing creative production
• Ability to lead testing and experimentation with clear hypotheses and measurement plans
• Budget management and forecasting skills
• Ability to collaborate effectively across teams and manage external partnerships

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.