This is a Fully Remote Job
About Our Client:
The organization operates in the cloud-based communications industry, providing solutions that facilitate connection and communication for both small businesses and larger enterprises. It addresses challenges in unified communications by offering cloud platform services that enable businesses to stay connected with customers and manage operations remotely. For residential customers, the program delivers VoIP phone services and smart home security solutions, aiming to provide accessible advanced technology.
About the Opportunity:
The SENIOR PARTNER MARKETING MANAGER will develop and implement partner marketing strategies that align with the organization's go-to-market approach, focusing on enterprise communications solutions. This role is responsible for driving partner engagement and demand generation to expand partner-led sales pipelines and revenue. It plays a key part in creating integrated marketing programs that support reseller success and strengthen market presence.
Responsibilities:
- Develop annual and quarterly partner marketing plans aligned with revenue goals.
- Collaborate with channel sales to identify partner opportunities across segments.
- Create messaging and value propositions for partner sales enablement.
- Design integrated demand generation campaigns targeting enterprise and mid-market buyers.
- Launch reseller marketing programs and campaign kits to boost partner participation.
- Provide partners with sales resources such as playbooks and competitive materials.
- Support partner onboarding, training, and certification initiatives.
- Manage market development funds and co-op marketing investments.
- Establish reporting to link marketing efforts to pipeline and revenue.
- Incorporate partner feedback into cross-functional planning.
- Utilize AI tools to enhance marketing efficiency.
Requirements:
- Minimum 7 years of B2B marketing experience, including 5 years in partner or channel marketing.
- Proven track record in generating partner-sourced pipeline and revenue growth.
- Strong knowledge of indirect sales models and partner ecosystems.
- Experience with integrated demand generation campaigns.
- Ability to manage multiple projects and lead cross-functional initiatives.
- Skilled in marketing ROI and pipeline measurement.
- Excellent communication and presentation skills.
- Experience in telecommunications, UCaaS, networking, cloud, or related technology preferred.
- Familiarity with enterprise technology buying cycles and MDF program management is advantageous.
Pay Range and Compensation Package:
- The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Benefits & Perks:
- Comprehensive medical, dental, and vision insurance for employees and dependents.
- Health plan options including HMO, PPO, and PPO with HDHP and HSA funding support.
- Employer-paid income protection benefits including life and disability insurance.
- Flexible spending accounts for healthcare and dependent care.
- Commuter benefits.
- Voluntary accident, critical illness, hospital indemnity, and legal plans.
- 401(k) plan with employer match and Roth options.
- Employee stock purchase plan.
- Paid time off, sick leave, and observed corporate holidays.
- Employee assistance program.
- Life balance benefits including travel assistance and identity theft protection.
- Additional benefits include discount programs and credit union access.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.