Senior Manager, Influencer Marketing & Amplification Lead

This is a Fully Remote Job

About Our Client:

The organization operates in the AI and business process automation space, providing a platform that integrates AI, data, and workflows to enhance operational efficiency. It serves a broad enterprise client base, including 85% of the Fortune 500, helping them to work smarter and faster by automating routine tasks and supporting business reinvention.

About the Opportunity:

The SENIOR MANAGER, INFLUENCER MARKETING & AMPLIFICATION LEAD is responsible for developing and executing the global influencer program to increase brand awareness, credibility, and relevance. This role manages influencer strategies to engage enterprise buyers through authentic creator relationships and supports cross-functional teams in their influencer initiatives. The position drives innovation in influencer marketing, aligning with product and growth strategies to create impactful, measurable outcomes.

Responsibilities:

• Establish and manage a company-wide influencer center of excellence with frameworks and best practices
• Develop and execute a global influencer program focused on long-term creator partnerships and audience engagement
• Collaborate with regional teams to enable culturally relevant local influencer activations
• Lead creative direction for influencer content and campaigns across multiple platforms
• Build and maintain authentic relationships with influencers and advocates
• Define and manage paid amplification strategies and budgets for influencer content
• Oversee agency partnerships and optimize influencer campaign performance
• Partner with product marketing to incorporate product messaging into influencer strategies
• Define and track performance metrics for organic and paid influencer activities

Requirements:

• Deep understanding of creator economies and platform dynamics (LinkedIn, TikTok, Instagram, YouTube, Meta, Substack, Reddit, X, etc.)
• Experience building and managing influencer programs in a B2B context
• Strong skills in strategic planning, creative development, and cross-functional collaboration
• Ability to develop and manage paid media amplification strategies
• Experience managing agency relationships and influencer partnerships
• Proficiency in performance measurement and data-driven optimization

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.