Senior Influencer Marketing Manager (CPG)

This is a Fully Remote Job

About Our Client:

This organization operates within the consumer packaged goods (CPG) marketing space, focusing on social-first campaigns that leverage influencer and creator partnerships. It addresses the challenge of sourcing and managing a diverse range of talent to effectively execute organic, paid, and continuous social media marketing efforts. The program emphasizes maintaining strong relationships with creators and staying current with influencer marketing trends, especially on platforms like TikTok.

About the Opportunity:

The SENIOR INFLUENCER MARKETING MANAGER (CPG) is responsible for leading the identification, recruitment, and coordination of influencer talent for social media campaigns. This role ensures creator partnerships align with campaign goals, manages deliverables and timelines, and facilitates cross-functional collaboration to maximize the impact of influencer initiatives within the organization's marketing efforts.

Responsibilities:

• Manage end-to-end creator sourcing, recruitment, contract negotiations, and content review
• Build and maintain relationships with creators, influencers, managers, and agents
• Source user-generated content and creator talent using platforms and professional networks
• Maintain an organized roster of creators for paid and organic social needs
• Match creators to campaign briefs based on brand and content requirements
• Manage all creator communications, including onboarding, briefing, and deadline tracking
• Monitor content quality, adherence to briefs, and timely delivery
• Coordinate contracts, invoicing, and asset tracking for creator content
• Collaborate with Creative, Strategy, Production, and Business teams to align influencer efforts with overall campaign objectives
• Keep abreast of influencer marketing trends and competitive landscape, contributing to campaign ideation

Requirements:

• 5+ years of experience in creator or influencer marketing on social-first campaigns
• Experience managing diverse influencer partnerships across various follower sizes
• Strong organizational and project management skills
• Clear and confident written and verbal communication
• Familiarity with short-form video content platforms such as TikTok, Reels, and Shorts
• Ability to manage multiple creators, campaigns, and deadlines simultaneously
• Creative brainstorming skills and proactive approach in fast-paced environments
• Passion for the creator economy and understanding of major industry trends

Pay Range and Compensation Package:

• Our estimated range for this role is $100,000-110,000

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.