Senior Creative Strategist, Performance Marketing

This is a Fully Remote Job

About Our Client:

The organization operates in the commerce technology sector, addressing the challenge of fragmented and outdated tools that hinder sellers' growth. It has expanded from payment processing to integrated, omnichannel software solutions that help sellers manage online sales, inventory, financing, appointments, customer loyalty, staffing, and payroll. Serving a range of sellers from startups to large enterprises, the organization supports business growth through cohesive financial and operational tools.

About the Opportunity:

The SENIOR CREATIVE STRATEGIST, PERFORMANCE MARKETING leads creative and content strategy for a defined growth portfolio within Demand Generation. This role drives initiatives from audience insight and strategy through execution and optimization across paid and unpaid channels. It integrates marketing, creative strategy, content development, and experimentation to influence customer acquisition and conversion. The strategist shapes messaging frameworks, manages creative development, and leverages AI-enabled tools to enhance marketing effectiveness.

Responsibilities:

• Lead creative and content strategy for assigned growth portfolio across mid- and lower-funnel experiences.
• Develop messaging frameworks tailored to audiences and channels.
• Identify opportunities for creative and content experimentation based on data and research.
• Co-create quarterly tactical plans and own testing roadmaps.
• Manage creative development from concept to launch, coordinating partners and utilizing self-serve tools.
• Analyze performance data to inform next steps and optimize campaigns.
• Synthesize cross-channel learnings to refine messaging and strategies.
• Scale successful concepts across diverse paid and unpaid channels.
• Design and execute landing page experiments to improve conversion rates.
• Enhance self-serve, AI-enabled creative and content workflows.
• Align creative decisions with business outcomes, communicating clearly with stakeholders.
• Independently manage complex initiatives with structured problem solving.

Requirements:

• Proven expertise in creative strategy, content development, and performance marketing.
• Experience in audience insight application and multi-channel marketing.
• Ability to lead experimentation and optimize based on data.
• Proficiency with self-serve and AI-enabled marketing tools.
• Strong project management and stakeholder communication skills.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.