Content Marketing Manager

This is a Fully Remote Job

About Our Client:

The organization operates within the healthcare technology sector, addressing challenges in healthcare access, affordability, and efficacy. It offers a technology-enabled care platform supporting a full continuum of care, including urgent, acute, specialty, behavioral health, and chronic condition management. Serving major healthcare organizations nationally and internationally for nearly two decades, the organization focuses on transforming care delivery to be more equitable, accessible, efficient, and cost-effective.

About the Opportunity:

The CONTENT MARKETING MANAGER is responsible for producing and managing member-facing content across multiple service lines to drive engagement and support digital care initiatives. This role ensures content strategy, production, and brand voice consistency, contributing directly to content engagement and supporting the organization's digital care goals. It involves managing content libraries, creating case studies and enablement assets, and coordinating contractor and AI-assisted resources to meet volume and quality requirements.

Responsibilities:

• Develop and implement content strategy across service lines and engagement platforms
• Produce and maintain member-facing content, including email content and content library management
• Create case studies and enablement assets according to account owners' designs
• Direct contractor and AI-assisted drafting efforts to meet volume and quality targets
• Ensure brand voice consistency across all member-facing content
• Collaborate with account owners and campaign teams to align content with engagement goals

Requirements:

• Minimum 5 years of experience producing consumer, member, or patient-facing content at scale
• Proven ability to influence content engagement metrics
• Experience working within regulated or clinically sensitive environments and coordinating with Compliance or Legal as needed
• Skilled in managing freelance or contractor talent
• Proficiency with AI-assisted content drafting and maintaining editorial quality
• Ability to manage competing internal demands effectively
• Preferred experience in healthcare, behavioral health, or health plan content
• Familiarity with content and email production platforms such as Knak or Braze
• Knowledge of accessibility standards for member communications
• Experience building or restructuring content libraries

Pay Range and Compensation Package:

• The typical base salary range for this position is $90,000 to $110,000. Actual salary will depend on knowledge, skills, education, experience, and other factors.

Benefits & Perks:

• Flexible Personal Time Off
• 401(k) match
• Competitive healthcare, dental, and vision insurance
• Paid maternity and paternity leave
• Employee Stock Purchase Program
• Access to telehealth services and mental health resources
• Free subscription to Calm App
• Tuition Assistance Program
• Pet Insurance

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.