Marketing Specialist

Role: Performance Marketing Specialist

Experience: 8-10 years

Location: Coimbatore (WFO)

JJob Description / Outlines the responsibilities of the role/Remote work Option

· Strategy & Execution: Develop and implement performance marketing strategies for channels like Paid Search (PPC), Social Media Ads, Display, and SEO. · Campaign Management: Launch, monitor, and manage daily digital ad campaigns, including budget allocation, bidding, and pacing. · Optimization & Testing: Conduct A/B testing, analyze funnels, and optimize campaigns for better CTR, conversion rates, and lower CPA. · Data Analysis & Reporting: Track, analyze, and report on key metrics (KPIs) using analytics tools (e.g., Google Analytics) to provide actionable insights. · Cross-functional Collaboration: Work with creative, content, and analytics teams to align strategies and create effective assets. · Trend Monitoring: Stay current with digital marketing trends, platforms, and best practices.

Roles, Responsibilities and Duties / Tasks and duties that define the role

· Channel Ownership: Own the day-to-day setup, management, and performance of paid campaigns across Google Ads, Meta, LinkedIn, and other platforms. · Budget & Bid Management: Allocate, monitor, and adjust daily budgets and bids to hit target CPA/ROAS within approved spend limits. · Keyword & Audience Research: Build and maintain keyword lists, audience segments, and targeting aligned to campaign objectives. · Ad Creation & Copy: Develop, test, and refine ad creatives, copy, and landing-page recommendations in partnership with the content and creative teams. · Tracking & Attribution: Set up and maintain conversion tracking, UTM tagging, and attribution across analytics and advertising platforms. · Testing & Optimization: Plan and run A/B and multivariate tests on creatives, landing pages, and bidding strategies to improve conversion rates. · Reporting & Insights: Prepare weekly and monthly performance reports with actionable insights and recommendations for stakeholders. · Compliance & Best Practices: Ensure all campaigns follow platform policies, brand guidelines, and data-privacy requirements.

Must-Have Skills

· Experience: Proven experience in performance marketing, running successful digital campaigns, and improving ROI. · Technical Proficiency: Expertise in Google Ads, Google Analytics, Facebook Ads Manager, and other advertising platforms. · Analytical Skills: Strong ability to interpret data, identify trends, and make data-led decisions. · Digital Marketing Knowledge: Solid understanding of SEO/SEM, conversion rate optimization (CRO), attribution models, and tracking. · Soft Skills: Excellent communication, project management, strategic thinking, and ability to work in fast-paced environments.

Good to have Skills

· Experience with marketing automation platforms (e.g., HubSpot, Marketo). · Familiarity with CRM platforms and lead-scoring/nurture workflows. · Working knowledge of programmatic advertising and DSPs. · Experience with landing-page/CRO tools (e.g., Unbounce, Optimizely, VWO). · Exposure to affiliate marketing or influencer campaign management. · Strong Excel/Google Sheets skills for reporting automation and pivot analysis. · Prior experience managing campaigns for US-based or international clients.

Good to have Certifications If applicable

· Google Ads and relevant PPC certifications