Marketing Campaign Analyst

Are you an experienced Marketing Campaign Analyst with a desire to excel? If so, then TALENT Software Services may have the job for you! Our client is seeking an experienced Marketing Campaign Analyst to work at their company 100% remotely.

Position Summary: It is required that candidates have worked in a similar role, with big brand or agency experience, which will be key to this role.

Primary Responsibilities/Accountabilities:

The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.

• Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate the performance of campaigns, and identify opportunities to optimize marketing campaigns.
• The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
• The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
• They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
• The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.

Qualifications:

• 3 years of experience in marketing campaign management or a related field.
• Experience analyzing large data sets that may include structured and unstructured data.
• Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
• Advanced Excel skills.
• Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
• Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
• Proven ability to use reporting tools to convert data into meaningful analyses and insights.
• Proven ability to translate between business and technical stakeholders.
• Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
• Must have experience in effectively meeting deadlines on-time with a quality product.
• Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
• Will work independently and collaboratively to prioritize and drive forward multiple projects.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• Position may require occasional travel and the flexibility to work weekends and evenings as necessary.

Preferred:

• Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
• Experience in the use of next best action, customer lifetime value or churn prediction models.