Performance Marketing Director

About the Role

Ziba Property is a real estate platform that connects home buyers with real estate agents. This role owns paid acquisition on both sides of that marketplace.

Your primary goal is B2B paid lead generation: planning and running Google Ads, Meta Ads and other paid channels that reach real estate agents and convert them into signed partners on our platform. You will own that funnel end to end, from the ad through the landing page into the CRM.

Once agents are onboarded, you also run B2C campaigns targeting home buyers to generate enquiries for agent listings. Success in this role means growth on both sides: more agents signing up, and more quality buyer leads flowing to them.

This is a hands-on role. You will supervise a small digital marketing and sales team, and we expect you to use AI tools actively to work faster and smarter.

Responsibilities

Agent acquisition — B2B (primary focus)

• Plan, launch and optimize paid campaigns across Google Ads and Meta Ads that target real estate agents and convert them into signed platform partners.
• Own the agent sign-up funnel end to end — ad creative, audience targeting, landing pages, forms and CRM handover.
• Use the CRM to maintain and update the prospect list, and hand qualified agent leads to the sales team.

Home buyer demand — B2C

• Plan and run paid campaigns targeting home buyers to generate quality enquiries and leads for agent listings.
• Continuously improve conversion rates and reduce cost per lead across both the agent and buyer sides of the platform through creative testing, audience refinement and landing page optimization.

Measurement, budget and reporting

• Implement conversion tracking and pixel tracking via Google Tag Manager to ensure accurate attribution.
• Analyse campaign performance in Google Analytics, identify trends, and report to stakeholders with clear, actionable recommendations.
• Manage digital marketing budgets across both B2B and B2C activity, interpreting campaign data to improve ROI.

Supporting activity

• Support paid campaigns with SEO, email marketing and content, working with the content team on blog posts, social media, newsletters and video.
• Conduct market research and competitor analysis to inform campaign strategy and identify new opportunities.
• Integrate AI tools into daily workflows to automate routine tasks, generate content and optimize ad performance.

Team and collaboration

• Lead and supervise a small digital marketing and sales team, providing direction, feedback and development.
• Work closely with product, content, design and technical teams to keep marketing aligned with business objectives.
• Provide backup support to agents on system usage and product knowledge when required. A dedicated team owns agent support day to day; this is cover, not your main responsibility.

Qualifications

Essential requirements

• Minimum 5 years hands-on experience planning, buying and optimizing paid digital campaigns on Google Ads and Meta Ads. Please note this is a role that buys and manages advertising — it is not an advertising sales role.
• Demonstrated experience applying AI tools within a marketing context — for example generative AI for content and creative, or AI analytics for optimization. Be ready to name the tools and describe what changed as a result.
• Previous experience in a team lead or supervisory capacity with direct reports.
• Bachelor's degree in any discipline.
• Able to work full-time from our Lahore office. This role is on-site; remote and hybrid arrangements are not available.

Required skills and experience

• Experience running both B2B and B2C paid campaigns, and an understanding of how the two differ in audience, cost, and buying cycle.
• Proficient with Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, remarketing and other ad networks.
• Hands-on CRM experience for prospect tracking and pipeline management.
• Strong analytical skills, with the ability to interpret campaign data and act on it.
• Excellent understanding of online user behavior and conversion measurement across mobile, search and social.
• Excellent written and verbal communication skills in English.
• Strong customer service and rapport-building skills.
• Working knowledge of SEO and content marketing to support paid activity.

Advantageous

• Prior experience in real estate, property portals or another two-sided marketplace.

• Google Ads certifications.

• HubSpot experience.