Senior Marketing, Personalization

Duration: 6 months to start

Job Description

We are excited to be recruiting a Senior Marketing. Personalization for the Marketing & Communication (M&C) team. You will play a pivotal role in shaping the strategies that elevate our marketing efforts and deliver seamless, tailored customer experiences. We are seeking a highly analytical and strategic marketer to manage our ongoing personalization campaigns. The ideal candidate is data-driven, detail-oriented, and thrives in a collaborative environment. You will leverage your expertise in A/B testing, audience insights, customer journey design, and personalization platforms to enhance engagement and deliver measurable business outcomes.

Job Responsibilities

• Reporting to the Associate Director, Digital Experience Strategy, you will:
• Develop and execute personalization strategies that optimize website experiences and drive new patient volume.
• Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights
• Design, implement, and analyze A/B and multivariate tests to inform data-driven personalization campaigns.
• Leverage behavioral data and audience segmentation to craft tailored customer web experiences.
• Work cross-functionally with marketing, product, operations, and analytics teams to deliver cohesive digital experiences.
• Monitor personalization campaign performance, delivering actionable insights, recommendations, and iterative optimizations.
• Build and maintain a robust roadmap for personalization campaigns, ensuring alignment with Marketing & Communication s priorities and timely execution.
• Partner with stakeholders to identify and address audience pain points, creating seamless and impactful customer journeys.
• Collaborate with UX and product teams to ensure personalization elements are enabled and seamlessly integrated.
• Ensure all campaigns adhere to HIPAA compliance and data privacy standards.
• Foster collaboration across teams to ensure consistent messaging and personalization across all touchpoints.

Required Skills & Experience:

• Five (5) - seven (7) years of experience in personalization, digital web strategy, customer journey management, or audience insights.
• Expertise in A/B and multivariate testing frameworks.
• Proficiency with personalization platforms such as Dynamic Yield, Optimizely, Adobe Target, Salesforce, or similar tools.
• Familiarity with analytics tools such as Heap, Google Analytics, or Adobe Analytics
• Strong understanding of customer journeys, segmentation, and audience insights.
• Exceptionally detail-oriented with a results driven mindset.
• Effective communication skills to present complex ideas in a clear and compelling manner.

Required Education:

• Bachelor s degree in Marketing, Analytics, Business, or a related field.