Graphic Designer

Position Title: Graphic Designer – CPG Packaging & Brand Design

Position Type: Full-Time

About the Client:

A boutique creative agency specializing in packaging design, branding, and digital marketing for CPG brands. They transform ideas into impactful visuals that connect with consumers, helping products stand out on shelves and online through strategic, hands-on design and brand development.

Role Overview:

We are seeking a seasoned Senior Graphic Designer with a strong background in the CPG industry. The ideal candidate will have a proven track record in developing innovative packaging designs and brand identities that drive consumer engagement and sales. This role requires a strategic thinker who can translate marketing objectives into visually compelling designs across various mediums.

Key Responsibilities:

• Lead the conceptualization and execution of packaging designs for CPG products, ensuring alignment with brand strategy and market trends.
• Collaborate with cross-functional teams, including marketing, product development, and production, to deliver cohesive design solutions.
• Develop and maintain brand guidelines to ensure consistency across all visual communications.Oversee the design process from concept through production, including mock-ups, dielines, and final artwork preparation.
• Stay abreast of industry trends, competitor activities, and consumer insights to inform design strategies.

Qualifications:

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
• Minimum of 5 years of experience in graphic design, with a focus on CPG packaging and branding.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong understanding of print production processes and materials.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• A compelling portfolio showcasing a range of CPG packaging and branding projects.​

Preferred Experience:

• Experience working with sustainable packaging materials and eco-friendly design practices.
• Familiarity with digital marketing assets and e-commerce platforms.
• Knowledge of regulatory requirements for packaging in the food and beverage industry.​