Email Marketing Specialist

Job Title: Klaviyo Email Marketing Specialist

Location: Remote (Starting ASAP)

Work Schedule: Full-Time; 40 hours/week; Monday to Friday

Company: Our client company is a fast-growing creative agency dedicated to delivering innovative marketing solutions that drive engagement and growth for our clients. We are seeking a talented Klaviyo Email Marketing Specialist to join our team and help craft impactful email and SMS (a plus) campaigns that resonate with our audience.

Job Summary

The Klaviyo Email Marketing Specialist will be responsible for designing, implementing, and optimizing email flows and campaigns, and SMS (a plus) marketing campaigns using the Klaviyo platform.

This role requires a strong understanding of email marketing strategies, audience segmentation, and automation flows to drive customer engagement and conversions. Excellent written English skills are essential for crafting compelling campaign content. While the focus is on technical execution and strategy, creative skills in email design and graphic design are a huge plus and will enhance campaign effectiveness.

Key Responsibilities

• Campaign Development: Create, manage, and execute email and SMS campaigns, including newsletters, promotional campaigns, and automated flows (e.g., welcome series, abandoned cart, post-purchase follow-ups) using Klaviyo.
• Copywriting: Write clear, engaging, and brand-aligned email and SMS content, ensuring error-free copy that resonates with diverse audiences.
• High-Volume Content Creation: Produce a high volume of campaigns to support monthly content calendars for each brand, enabling review by stakeholders.
• Audience Segmentation: Leverage Klaviyo’s tools to segment audiences based on customer behavior, demographics, and purchase history to deliver personalized, targeted content.
• Performance Analysis: Monitor campaign performance metrics (e.g., open rates, click-through rates, conversions) using Klaviyo’s analytics, conduct A/B testing, and provide actionable insights to improve results.
• Platform Integration: Manage integrations between Klaviyo and e-commerce platforms (e.g., Shopify, WooCommerce) or other tools to ensure seamless data flow and campaign execution.
• Personalization: Utilize Klaviyo’s dynamic content and personalization features to enhance customer experience and engagement.
• Compliance: Ensure all campaigns adhere to email marketing regulations (e.g., CAN-SPAM, GDPR), including managing opt-ins and unsubscribes.
• Independent Execution: Manage the end-to-end campaign process with minimal supervision, delivering high-quality results across multiple brands.

Required Qualifications

• 3+ years of experience in email marketing, with at least 2 years of experience using Klaviyo.
• Excellent written English skills, with the ability to craft clear, engaging, and error-free email content that aligns with brand voice.
• Strong understanding of email marketing strategies, including audience segmentation, automation, and A/B testing.
• Proficiency in Klaviyo’s platform, including flow creation, segmentation, and analytics.
• Experience integrating Klaviyo with e-commerce platforms (e.g., Shopify, WooCommerce).
• Ability to work independently, managing high-volume campaign production across multiple brands with strong organizational skills.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Detail-oriented with strong organizational skills to manage multiple campaigns and deadlines.

Preferred Qualifications

• Experience in graphic design for email campaigns (e.g., using Figma) is a plus.
• Knowledge of design principles (layout, typography, color theory) to enhance email visuals.
• Creative flair for developing innovative campaign concepts and visuals.
• Familiarity/experience with SMS or the SMS tool Attentive is a plus

How to Apply: Please submit your experience with Klaviyo and email marketing, and any relevant portfolio or examples of past campaigns, if you are selected to move forward. Applications will be reviewed on a rolling basis until the position is filled.