Senior Brand & Marketing Strategist - Travel

Brand & Marketing Strategist (Adventure Travel Industry)

Remote (preference for candidates based in CO, MT, or similar regions)

$65,000–$75,000 base + performance bonus

About the Role

We’re a passionate team of explorers, storytellers, and creatives dedicated to crafting authentic, experience-driven travel around the world. We’re seeking a Marketing Strategist who can blend strategy with creativity, someone ready to elevate our brand identity, align messaging across all channels, and inspire travelers through compelling storytelling.

This is a hands-on, strategic role ideal for a marketing professional eager to take ownership of brand direction, campaign performance, and creative strategy. The right person will have a clear path to grow into a Marketing Director position.

What You’ll Do

Brand & Creative Leadership

• Define and maintain a cohesive brand identity across digital and print channels.
• Lead the creative direction of campaigns, visuals, and messaging to ensure alignment across teams.
• Bring a sharp visual eye and ensure all marketing materials reflect a unified brand voice.

Marketing Strategy & Campaigns

• Develop and execute multi-channel marketing strategies across SEO, paid search, social media, email, YouTube, and emerging platforms.
• Oversee campaign analytics and performance metrics to drive lead generation and ROI.
• Collaborate with internal teams to refine messaging, improve conversion, and strengthen lead quality.

Media Relations & PR

• Take ownership of press and media relations, including story pitches, press releases, and media kits.
• Plan press trips and influencer partnerships that build awareness and credibility.
• Track media impact and report on earned-media performance.

Team Development & Collaboration

• Work closely with the Content Manager and creative team (SEO, social, design, video, and email marketing) to bring cohesion and clarity to workflows.
• Mentor and guide team members on brand storytelling, analytics, and cross-channel strategy.
• Introduce systems and processes that foster efficiency, alignment, and creativity.

What We’re Looking For

• 5+ years in marketing, communications, or brand strategy (preferably in travel, lifestyle, or experiential industries).
• A strategic thinker who understands how analytics guide marketing investment and decision-making.
• Strong grasp of multi-channel marketing (SEO, social, email, content, and paid media).
• Proficient in Adobe Creative Suite (Illustrator, InDesign) with a strong visual sensibility.
• Demonstrated ability to translate data into actionable strategy, budgeting and ROI tracking experience a plus.
• Passion for adventure, exploration, and cultural connection.

Nice to Have

• Bachelor’s degree in Marketing, Communications, or related field.
• Working knowledge of Google Analytics (GA4), Google Ads, Meta Ads, or similar platforms.
• Experience with project-management tools like Asana, Monday.com, or Airtable.
• Background with brands like REI, Mountain Hardwear, or other outdoor/lifestyle organizations.

Culture & Perks

• Join a collaborative, down-to-earth team that values authenticity, creativity, and initiative.
• Enjoy a fully remote environment that welcomes ideas from all corners of the world.
• Participate in team events, including a meet-and-greet retreat early next year.
• Generous PTO: 3 weeks in your first year, increasing annually up to 5 weeks.
• Healthcare: 100% coverage of bronze-level plan + optional upgrades
• Opportunities for travel experiences through partnerships with global suppliers.