Paid Social Media Manager

Paid Social Media Manager (m/f/d) – Frankfurt – Hybrid

This international agency is continuing to expand its European media capabilities and is looking for an experienced Paid Social Media Manager to join its growing team in Frankfurt.

This is a senior, hands-on role combining paid social strategy, campaign activation, performance optimisation and AdTech across major European markets.

Key Responsibilities

• Lead end-to-end paid social campaigns across Meta, TikTok, LinkedIn, Pinterest and X, covering planning, activation, optimisation and reporting.
• Manage large-scale, multi-market campaigns, using data, testing and audience strategies to maximise CPA, ROAS and ROI.
• Oversee campaign tracking and AdTech workflows including pixels, CAPI, GTM, tagging and trafficking.
• Establish best practices and QA processes while mentoring and developing junior team members.

What You'll Bring

• 5+ years' experience in paid social media planning, activation and performance optimisation.
• Expert knowledge of Meta Ads Manager and TikTok Ads Manager, with experience across other major social platforms.
• Strong understanding of AdTech, campaign tracking, tagging and performance measurement.
• Experience managing complex European campaigns and mentoring junior or mid-level team members.
• Fluent English; additional European languages are advantageous.