Marketing Specialist

The SMB channel support contractor is part of the Go to Market Product Marketing team aligned to support SMBs. This role will support the development and ongoing management of a centralized strategy for Synchrony communications regarding new product releases, functionality enhancements, and site development. This position will work collaboratively with the SMB marketing team and across the multiple SYF platforms to ensure messaging alignment and optimal channel mix. Additionally, this position will support content and campaign management across various SYF websites used by business partners in the fragmented segment.

Job Title: Marketing Specialist

Duration: 6 Months

Location: Remote (Prefer EST/CST working hours)

JOB DESCRIPTION:

Essential Responsibilities:

• Collaborate with Product and SMB Marketing team to ensure new products and capability/functionality enhancements are communicated and marketed across H&A and Lifestyle platforms
• Support VP Strategic Initiatives leader on B2B Product Expansion and Communications for D2D, PayLater, Pre-Qual, OCA, MSF, and new Business Center tools
• Collaborate with B2B Channel Marketing Manager & VP Business Strategic Initiatives leader to develop and execute B2B Strategic Initiatives including SMS, Spanish, SBS, LTMS, Easy Access and others
• Execute campaigns with platform IMM’s to drive awareness and education on new products and capabilities. Apply analytics/reporting plan to measure lift, success, adoption and/or usage.
• Support SMB web platforms for synchronybusiness.com, Ad Center, Welcome, Here to Help and Ad Wizard

Synchronybusiness.com:

• Review, test and validate functional and content requests for Marketing Asset Repository
• Support content development & tracking for Advertising Center, Welcome Site and Here to Help site in partnership with the SMB Marketing team

Ad Wizard:

• Review content intake or update requests for prioritization against ad wizard roadmap
• Lead creation for AW assets to support product updates for AW (MPQ, Installment, Pay Later)
• Assist in asset testing and order validation/approvals
• Create & distribute quarterly reporting on Ad Wizard usage and POP effectiveness

Personalization Strategy:

• Support cross site personalization strategy for SMBs to deliver the right message/right time/right place for message and channel amplification
• Manage, test and execute content & personalization campaign (MCP) requests
• Identify and lead site mapping efforts for personalization
• Work closely with analytics teams to measure programs/campaigns, provide recommendations for budget and project optimization and efficiencies, and apply learnings for improvements on future programs

Skillsets/Knowledge of:

• Familiarity with business to business marketing strategies
• Marketing experience in credit card networks or financial services
• Experience driving programs to effectively work in an multi-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
• Experience managing stakeholders across multiple departments. Strong presentation and public speaking skills, with the ability to engage and inform team members
• Knowledge of Salesforce Marketing Cloud, Sales Cloud, Adobe Analytics, Dynamic Yield, Marketing Cloud Personalization/Interaction Studio, Workfront
• Ability to leverage technology and help create new products, channels, and business models
• Quantitative and creative acumen
• Experience working in and navigating a highly regulated business