Marketing Manager (Integrated Demand Generation Specialist)

Integrated Demand Generation Specialist

Location: Remote — US only

Contract Duration: 12 months with possibility for extension

Pay rate: $70/hr on W2

Schedule: Full-time; U.S. business hours, Eastern or Central time preferred

Benefits: Health, Dental, Vision, 401K, PTO

Note: This is a W-2-only position. We do not offer visa sponsorship and cannot accept H-1B, F-1/STEM OPT, 1099, C2C, or C2H arrangements.

About the Role

We are seeking an experienced Integrated Demand Generation Specialist to coordinate and optimize marketing programs across web, lifecycle marketing, paid media, and creative for a leading technology organization.

In this role, you will turn channel strategies into integrated campaigns that improve conversion, product adoption, engagement, monetization, retention, and cross-sell. You will own experimentation initiatives, coordinate campaign launches, develop lifecycle programs, manage creative agency delivery, and use data and AI-powered workflows to improve marketing performance.

The ideal candidate combines hands-on campaign execution, conversion optimization, analytical skills, and strong project management. You should be comfortable managing multiple priorities, collaborating across teams, and driving projects from planning through launch.

What You’ll Do

Experimentation & Conversion Optimization

• Own the A/B testing roadmap across landing pages, forms, creative assets, lifecycle journeys, and digital channels.
• Develop hypotheses, define success metrics, coordinate experiments, and analyze results to determine what to improve or scale.
• Build dashboards and scorecards to measure conversion improvements and connect experiment results to funnel performance.

Lifecycle Marketing & Cross-Sell

• Develop lifecycle programs that support product adoption, engagement, monetization, retention, and cross-sell.
• Define audience segments, customer journeys, triggers, messaging, and next-best actions.
• Analyze journey performance and use findings to improve engagement, conversion, and downstream business value.

Integrated Campaign Execution

• Manage campaign calendars and translate channel strategies into actionable plans with clear owners, milestones, dependencies, and launch requirements.
• Coordinate web, lifecycle, paid media, creative, analytics, and agency partners to deliver campaigns on schedule.
• Track progress, resolve execution issues, and keep stakeholders aligned on priorities and deliverables.

AI & Marketing Workflow Optimization

• Apply generative AI, automation, and agentic workflows to accelerate campaign planning, analysis, and delivery.
• Create reusable prompts, templates, workflows, and lightweight agents to improve marketing productivity and consistency.
• Test emerging AI capabilities and incorporate effective solutions into team processes.

Creative Agency Management

• Manage creative production from initial brief through final asset delivery.
• Communicate campaign requirements, coordinate approvals, and ensure assets are ready for deployment.
• Track timelines, address production risks, and hold agency partners accountable for deliverables.

Reporting & Performance Measurement

• Develop and maintain dashboards, funnel reports, and campaign scorecards that support data-driven decisions.
• Evaluate campaign and lifecycle performance against established goals.
• Identify performance gaps, operational bottlenecks, and opportunities to improve marketing effectiveness.

Must Have Qualifications

• 4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion rate optimization, or integrated digital marketing.
• Proven experience executing integrated campaigns across web, lifecycle or email, paid media, and creative.
• Hands-on ownership of CRO and A/B testing, from hypothesis development and test design through measurement and application of results.
• Experience developing lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell.
• Experience managing creative agencies and coordinating cross-functional stakeholders, project dependencies, and launch deadlines.
• Ability to build and interpret dashboards, funnel reports, and campaign performance scorecards to inform decisions.
• Demonstrated use of generative AI, automation, or agentic workflows to improve marketing execution.
• Strong analytical, project management, and communication skills, with the ability to manage competing priorities and drive work to completion.

Preferred Qualifications

• Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms.
• Experience with audience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement.
• Experience building reusable AI-powered workflows or lightweight agents.
• Experience marketing to developer or technical audiences.

At Tailored Management, we help people get jobs and take pride in their work, so we better take pride in ours too. Not every company has the opportunity to meaningfully and directly impact individuals in a way that makes their lives tangibly better. To better support our employees, we offer a wide variety of benefit options to support you. We offer:

• Medical Coverage – HDHP, PPO, and Surest plan options
• Minimum Essential Coverage (MEC)
• Dental Insurance
• Vision Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Life & AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Employee Assistance Program (EAP)

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. #TMMT