In this role, you will help drive our internal marketing efforts, ensuring our brand presence, lead generation, and content strategy align with our growth goals. You’ll focus on executing campaigns, optimizing performance, and refining our messaging to attract new clients and strengthen our positioning in the digital marketing industry. This role will be in close collaboration with our Marketing Director.

A little about us:

✅ We’re a small, fast-growing digital marketing agency (12 full-time employees and counting!) 📈

✅ Fully remote—work from anywhere! (Yes, literally anywhere) 🌎

✅ We offer significant growth opportunities within a rapidly expanding company.

Here’s what we’re looking for in a Marketing Specialist:

🔷 Proven Marketing Execution: 3-5 years of experience in internal marketing, ideally within a digital marketing agency but that’s not a hard requirement. Strong ability to execute multi-channel campaigns (paid, organic, email, content, social).

🔷 Content & Brand Strategy: Experience in developing and refining messaging, overseeing content creation (blogs, case studies, social media), and ensuring brand consistency across all platforms.

🔷 Performance-Driven Mindset: Comfortable analyzing marketing data and KPIs to measure campaign success and optimize for conversion and engagement. Experience with tools like Google Analytics, HubSpot, and social media ad platforms is a plus.

🔷 Collaborative & Self-Starter: Ability to work cross-functionally with leadership, sales, and design teams while taking ownership of marketing initiatives from ideation to execution.

Here’s what you’ll be doing:

📢 Lead Generation & Campaign Execution: Help develop and execute marketing campaigns to generate leads, improve conversion rates, and build brand awareness.

📈 Content Creation & Strategy: Oversee and refine our content marketing efforts, including blog posts, email newsletters, case studies, and social media.

📊 Data Analysis & Reporting: Track, measure, and report on campaign performance, making data-driven decisions to refine marketing efforts.

🤝 Cross-Functional Collaboration: Work closely with design and paid media teams to align messaging, ad creative, and landing pages with overall brand goals.

Strategic & Performance KPIs

Brand Awareness & Engagement:

✅ Goal: Increase website traffic, social media engagement, and brand mentions by a set percentage each quarter.

✅ Measurement: Monitor organic reach, engagement metrics, and branded search volume.

Lead Generation & Conversion:

✅ Goal: Improve inbound lead generation and optimize conversion rates for marketing funnels.

✅ Measurement: Track leads generated through various channels and conversion rates on key landing pages.

Marketing ROI & Attribution:

✅ Goal: Ensure marketing spend and efforts drive measurable revenue growth.

✅ Measurement: Analyze CAC (Customer Acquisition Cost), ROI from campaigns, and overall marketing contribution to revenue.

How You’ll Be Working:

We are a fully remote team with flexibility, but we operate on a 9-6 ET schedule and require availability during these hours. There’s ample opportunity to develop your skills, take on new responsibilities, and earn salary increases as you grow with us.

Ready to apply? 😊