Digital Marketing & Paid Media Strategist

Job Description:

T Palmer Agency is looking for a Digital Marketing & Paid Media Strategist to enhance brand awareness, execute high-performing drip campaigns, grow website traffic, and generate quality leads for both our company and our clients. You will be responsible for developing and executing multi-channel digital strategies, with a strong focus on SEO, paid media management (Google Ads, Meta, LinkedIn, etc.), and HubSpot. This role involves both big-picture thinking—planning long-term initiatives—and day-to-day campaign execution—optimizing bids, managing budgets, and tracking performance in real time. If you're a strategic thinker and a hands-on doer with a passion for innovation, collaboration, and data-driven decision-making, we want you on our team!

Responsibilities:

• Develop & Oversee Digital Strategies: Create and implement long-term marketing roadmaps and short-term advertising campaigns across SEO, paid search, paid social, and other relevant channels to meet agency and client goals.
• Manage Paid Media Campaigns:
• Plan, set up, and optimize paid advertising campaigns on Google Ads, Meta, LinkedIn, and other platforms.
• Conduct daily monitoring of bids, budgets, and audience targeting.
• Test new ad formats and tactics to drive increased ROI/ROAS.
• Lead HubSpot Drip Campaigns & Automations:
• Build and optimize automated workflows to nurture leads, improve engagement, and drive conversions.
• Synchronize audience segments between HubSpot and ad platforms for targeted campaigns.
• SEO Strategy & Execution:
• Perform keyword research, competitor analysis, and content optimization to boost organic search visibility.
• Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
• Copywriting & Content Development:
• Write and edit compelling copy for websites, landing pages, ads, email campaigns, social media, and blogs—aligning messaging with both SEO guidelines and ad platform requirements.
• Performance Tracking & Analytics:
• Measure, analyze, and report key performance metrics (CTR, CPC, CPA, ROAS, lead conversion rates, organic rankings) using tools like Google Analytics, Google Ads, HubSpot Dashboards, and others.
• Troubleshoot pixel/tag issues, UTMs, or data discrepancies to ensure accurate tracking and attribution.
• Continuous Optimization & Testing:
• Identify new digital channels, A/B test ad creative, and refine bidding strategies to improve overall campaign performance.
• Regularly review campaign pacing to ensure budgets are on track without overspending or underspending.
• Client Collaboration & Reporting:
• Work closely with Account Managers to understand client objectives, present campaign reports, and recommend optimizations.
• Prepare and deliver strategic presentations that outline campaign insights, growth opportunities, and ROI improvements.

Qualifications:

• Experience: Minimum 3 years of hands-on digital marketing experience, including paid media management (Google Ads, Facebook/Meta Ads, LinkedIn Ads) and SEO strategy.
• HubSpot Expertise: Strong proficiency in building drip campaigns, lead nurturing workflows, and audience segmentation within HubSpot.
• Technical Skills: Comfortable setting up tracking pixels, troubleshooting technical issues, and leveraging tools like Ahrefs, SEMrush, Google Tag Manager, Google Analytics 4, and Google Search Console.
• Analytical Mindset: Ability to translate complex performance data into actionable insights for continued optimization and client reporting.
• Copywriting & Editing: Demonstrated ability to produce engaging content that aligns with brand voice, SEO standards, and platform best practices.
• Collaboration & Communication: Excellent interpersonal skills to partner effectively with Account Managers, clients, and internal teams.
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred but not required if you have equivalent experience.

Preferred Certifications:

• Google Ads Certifications (e.g., Search, Display, Video)
• HubSpot Certifications (e.g., Inbound Marketing, Marketing Software)
• Professional Certified Marketer (PCM) in Digital Marketing or Marketing Management

Why Join T Palmer Agency?

• Team Collaboration: We value open communication and shared ideas.
• Varied Client Work: Projects span multiple industries, keeping your work fresh and engaging.
• Growth Focus: Contribute to exciting initiatives, expand your skill set, and influence our agency’s future.

How to Apply

If you thrive on blending strategy with hands-on campaign management and you’re excited by the challenge of optimizing digital marketing funnels—from SEO to paid advertising to drip automation—we want to hear from you! Submit your resume and portfolio/case studies.

Salary is based upon candidates experience