We are seeking a data-driven and content-oriented Sr. Lifecycle Marketing Specialist to own client communications (email & SMS) across the customer journey. This role is hands-on, focused on building, executing, and optimizing campaigns that drive retention and support new client acquisition.

You'll develop and test data-informed strategies in Salesforce Marketing Cloud (SFMC) to strengthen client engagement, improve retention, and maximize lifetime value. The ideal candidate combines strong analytical skills with a knack for compelling, client-first content.

Key Responsibilities

Plan, build, and execute client-facing email and SMS campaigns across acquisition, onboarding, and retention journeys
Analyze campaign performance and client data to optimize segmentation, personalization, and messaging
Design and run A/B tests to improve open rates, click-through rates, and retention outcomes
Partner with analytics, product, and creative teams to align messaging with business goals and client needs
Develop reporting dashboards and share insights to guide decision-making and improve campaign ROI
Manage and optimize campaigns in Salesforce Marketing Cloud, leveraging automation and personalization capabilities
Maintain content calendars and ensure campaigns are timely, accurate, and aligned with compliance requirements

Skills / Qualifications

3-5 years of experience in email/SMS marketing, CRM, or lifecycle marketing
2 plus experience in healthcare marketing.
Hands-on experience with Salesforce Marketing Cloud (or similar platforms like HubSpot, Marketo, Klaviyo)
Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
Experience in A/B testing, segmentation, and personalization strategies.
Strong organizational skills; able to manage multiple campaigns and deadlines simultaneously
Solid writing/editing skills with the ability to create clear, client-centered messaging
Ability to think strategically while maintaining attention to detail in execution.
Bonus: Experience in healthcare or other regulated industries is a plus.