Salesforce Marketing Cloud Developer

Job Summary

We are looking for an experienced Salesforce Marketing Cloud Developer with a strong background in designing, developing, and implementing robust customer journeys and personalized communications using SFMC tools. The ideal candidate should have a deep understanding of marketing automation, data modeling, and integrations across Salesforce and third-party systems.

Key Responsibilities
Core SFMC Development

• Build and manage dynamic campaigns using Journey Builder, Automation Studio, Email Studio, and Content Builder
• Develop and optimize AMPscript, SSJS, and SQL queries to drive personalization and automation
• Create reusable email templates and responsive components using HTML and CSS
• Manage data extensions, segmentation, and integration points with Salesforce CRM and other systems via APIs and SFTP
  

MCP (Multi-Channel Personalization) Responsibilities

• Develop, configure, and launch SMS campaigns using MobileConnect and push notifications with MobilePush
• Integrate and manage Mobile SDKs for push capabilities across iOS/Android apps
• Set up and manage contact subscriptions, keyword responses, and triggered messages for SMS communications
• Support real-time personalization across mobile, email, and web channels using Salesforce Multi-Channel Personalization
• Analyze and optimize multi-channel performance metrics (CTR, open rates, engagement rates) for continuous improvement
• Ensure compliance with regulatory and privacy guidelines (e.g., TCPA, GDPR) across all mobile channels

Other Responsibilities

• Work with stakeholders to understand marketing goals and translate them into technical specifications
• Coordinate with CRM, web, and app development teams for seamless integration
• Maintain campaign documentation, test scripts, and data flow diagrams
• Stay current with SFMC and industry trends to introduce new capabilities and improvements

Required Skills & Qualifications

• 5+ years of hands-on Salesforce Marketing Cloud experience
• Advanced knowledge of Email Studio, Automation Studio, Journey Builder, MobileConnect, MobilePush
• Strong development skills in AMPscript, SSJS, SQL, and HTML/CSS
• Experience with REST/SOAP APIs and integrating mobile SDKs
• Familiarity with Marketing Cloud Connect and SFDC data models
• Salesforce certifications preferred: Marketing Cloud Developer, Email Specialist, Mobile Marketing Specialist
• Strong analytical skills and attention to detail
• Excellent verbal and written communication skills