Head of Marketing – Growth & Creative Strategy

Head of Marketing – Growth & Creative Strategy

Syruvia | Full-Time | Remote

About the Opportunity

Syruvia is a fast-growing flavored syrup brand making cane sugar and sugar-free syrups for coffee, desserts, and more.

As Syruvia continues to grow and expand its presence in the food & beverage industry, we're looking for a talented, creative, and ambitious Head of Marketing to join and help lead our growing marketing team.

We're looking for someone who sees the bigger picture. A strategic thinker with a creative mindset, strong marketing knowledge, and the leadership skills to turn ideas into successful campaigns.

This role goes beyond managing individual marketing channels. We're looking for someone who can develop innovative marketing strategies, identify new growth opportunities, lead marketing initiatives, and oversee execution across our marketing team.

The ideal candidate is someone who takes ownership, brings fresh ideas to the table, and knows how to turn those ideas into measurable results.

Key Responsibilities

Marketing Strategy & Brand Growth

• Develop and execute creative marketing strategies to increase brand awareness, customer acquisition, engagement, and revenue.
• Brainstorm innovative campaigns, promotions, product launches, and new ways to grow the brand.
• Identify new marketing opportunities, channels, partnerships, and growth initiatives.
• Lead marketing projects from initial concept through execution and performance evaluation.

Creative Direction & Campaign Development

• Work closely with our design and creative teams to develop compelling campaigns, advertising concepts, and branded content.
• Provide creative direction, develop clear briefs, and ensure ideas are brought to life effectively.
• Oversee seasonal campaigns, product launches, promotional initiatives, and brand-building projects.
• Stay ahead of industry trends and continuously introduce fresh ideas.

Paid Advertising & Performance Marketing

• Oversee paid advertising efforts across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Manage and collaborate with our advertising team to ensure campaigns are properly developed, launched, monitored, and optimized.
• Bring strategic direction and creative ideas to advertising campaigns.
• Analyze performance, advertising budgets, conversions, and ROAS to identify opportunities for growth.
• Strong working knowledge of paid advertising platforms is essential.

Social Media & TikTok Growth

• Oversee our social media presence across Instagram, Facebook, TikTok, and other relevant platforms.
• Develop creative content strategies to increase engagement, reach, and brand awareness.
• Identify trending content formats, viral opportunities, and creative ways to grow our audience.
• Work closely with content creators and designers to develop engaging short-form video content.
• Lead TikTok growth initiatives, including organic content, TikTok Shop marketing, and creator-driven campaigns.

Affiliate Marketing, TikTok Affiliates & Partnerships

• Oversee and scale our affiliate marketing programs, including TikTok Shop affiliates.
• Develop strategies to recruit, engage, and motivate affiliates and content creators.
• Build and strengthen relationships with TikTok creators, influencers, and brand ambassadors.
• Identify and pursue new brand collaborations, influencer partnerships, and promotional opportunities.
• Develop affiliate campaigns, incentives, and strategies to increase sales and program performance.
• Explore creative partnerships that expand our reach and customer base.

Website, Email & Digital Marketing

• Oversee website marketing initiatives, promotions, and conversion optimization.
• Develop and manage email marketing strategies, campaigns, and customer engagement initiatives.
• Collaborate with the team to improve the overall customer journey and e-commerce performance.
• Ensure marketing efforts are aligned across all digital channels.
• Oversee SEO and digital visibility initiatives to support long-term organic growth.

Marketing Team Leadership & Execution

• Lead and coordinate marketing team members, designers, advertising specialists, and creative partners.
• Assign responsibilities, establish priorities, and ensure projects are executed efficiently and on schedule.
• Maintain clear communication, organization, and accountability across marketing initiatives.
• Monitor progress, evaluate results, and continuously identify areas for improvement.
• Help develop, strengthen, and expand our marketing team as the brand grows.
• Take ownership of marketing initiatives from idea to execution, ensuring strategies translate into measurable results.

Who We're Looking For

• Proven experience in marketing strategy, brand growth, and campaign management.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads, and e-commerce marketing.
• Experience with social media growth, TikTok marketing, and affiliate programs.
• A highly creative thinker who consistently brings fresh ideas and innovative approaches.
• Experience leading marketing initiatives and coordinating with creative and advertising teams.
• Understanding of influencer partnerships, email marketing, SEO, and website optimization.
• Strong organizational, communication, and project management skills.
• Analytical and results-driven, with the ability to turn performance insights into actionable strategies.
• A proactive, resourceful, and ambitious individual who takes full ownership of their responsibilities.
• Someone who can balance big-picture strategic thinking with attention to execution and detail.

Experience in the food & beverage, CPG, or e-commerce industry is a strong plus.

Position Details

Employment: Full-Time

Work Arrangement: Remote

Industry: Food & Beverage / E-commerce / Consumer Products

Why Join Us?

At Syruvia, we're building more than just products. We're building a brand with exciting opportunities for growth, innovation, and expansion.

We're looking for someone who wants to be an important part of that journey—someone who is passionate about marketing, excited by new challenges, and motivated to make a meaningful impact.

This is an opportunity to help shape our marketing direction, lead exciting initiatives, and play a key role in growing both our brand and our marketing team.

Interested in Joining Our Team?

We'd love to hear from you!

If you're a creative, driven marketing professional who's ready to take ownership, lead exciting initiatives, and make a real impact on a growing brand, we encourage you to apply.

Apply here: https://hr.brecx.com/j/head-of-marketing-growth-creative-strategy

We look forward to connecting with you!