Senior Brand and Marketing Manager

Synsus is seeking a strategic and results oriented Senior Brand and Marketing Manager to lead the development and execution of brand strategies across our growing portfolio of consumer lawn, garden, and plant nutrition brands.

This role is ideal for a CPG marketer with strong foundational brand management experience gained within a leading, brand driven consumer products organization. The successful candidate will bring expertise in brand building, consumer insights, innovation, portfolio strategy, commercialization, and retail execution.

The Senior Brand and Marketing Manager will be responsible for driving sustainable growth by developing consumer-centric strategies, identifying market opportunities, leading innovation pipelines, and partnering cross-functionally to deliver winning products and programs across retail and eCommerce channels. This role also leads companywide integrated marketing efforts — spanning digital, communications, and commercial support — to strengthen brand visibility and drive engagement across all Business Units.

Key Responsibilities

• Develop and execute long-term brand growth strategies aligned with company objectives.
• Lead annual brand planning, including marketing plan, innovation plan, and insights & analytics.
• Work with the Synsus innovation team to develop product pipelines from concept through commercialization.
• Partner with Sales, Product Development, Regulatory, Operations, Finance, and Supply Chain teams to bring new products to market.
• Partner with all Business Units, and other departments within the company, to ensure company marketing needs are being met.
• Lead development of consumer communication strategies, packaging, claims, and merchandising programs.
• Manage marketing budgets, allocating resources across brand and demand generation initiatives.
• Oversee digital marketing efforts, including website performance and social media presence, to build brand visibility and consumer engagement.
• Develop sales material and company literature; represent brands at trade shows, customer meetings, and industry events.
• Evaluate brand performance through sales data, market trends, consumer insights, and financial analysis.
• Conduct market and competitive research to identify emerging trends and opportunities.
• Identify opportunities for category expansion, channel development, and brand renovation.
• Manage agency partners, creative development, and marketing execution where applicable.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of progressive brand management experience within CPG industry
• Strong preference for candidates with formal brand management training from leading CPG organizations
• Demonstrated success leading brands with measurable revenue and profit growth.
• Experience developing innovation pipelines and launching new products.
• Strong analytical capabilities with experience leveraging consumer, category, and retail data.
• Proven ability to influence cross functional teams and lead through complexity.
• Excellent communication, presentation, and storytelling skills.
• Experience managing marketing budgets and coordinating cross-functional project timelines.

Preferred Experience

• Lawn & garden, home care, household products, chemicals, outdoor living, agricultural, or adjacent categories.
• Retail experience across mass, home center, hardware, farm & ranch, grocery, and eCommerce channels.
• Familiarity with digital marketing platforms, social media management, and marketing analytics tools.